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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google

      Foundations of Data Science

      Skills you'll gain: Data Storytelling, Data Ethics, Data Analysis, Workflow Management, Data-Driven Decision-Making, Analytical Skills, Data Science, Project Design, Communication, Business, Business Workflow Analysis, Stakeholder Communications, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.2K reviews

      Advanced · Course · 1 - 3 Months

    • S

      Starweaver

      Lean Management Fundamentals

      Skills you'll gain: Lean Manufacturing, Lean Methodologies, Process Improvement, Process Analysis, Kaizen Methodology, Quality Improvement, Kanban Principles, Process Mapping, Process Optimization, Business Process, Operational Efficiency, Continuous Improvement Process, Operations Management, Workflow Management, Initiative and Leadership, Leadership Development, Waste Minimization, Change Management, Program Implementation, Employee Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      54 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      The Business of Health Care

      Skills you'll gain: People Management, Financial Reporting, Financial Statements, Income Statement, Employee Performance Management, Financial Analysis, Leadership and Management, Health Systems, Health Care Administration, Health Policy, Program Evaluation, Lean Methodologies, Decision Making, Organizational Change, Organizational Structure, Risk Analysis, Cash Flows, Behavioral Economics, Health Care, Healthcare Industry Knowledge

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Introduction to Healthcare Management

      Skills you'll gain: Health Care Administration, Clinical Leadership, Community Health, Public Health, Human Resources Management and Planning, Health Systems, Electronic Medical Record, Financial Management, Marketing Communications, Leadership and Management, Quality Improvement, Philanthropy, Health Care, Health Policy, Organizational Leadership, Organizational Structure, Fundraising, Performance Measurement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      62 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Introduction to Discrete Mathematics for Computer Science

      Skills you'll gain: Graph Theory, Logical Reasoning, Combinatorics, Computational Logic, Deductive Reasoning, Cryptography, Probability, Key Management, Computational Thinking, Encryption, Network Analysis, Public Key Cryptography Standards (PKCS), Algorithms, Theoretical Computer Science, Python Programming, Data Structures, Cybersecurity, Arithmetic, Computer Programming, Mathematical Modeling

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • K

      Knowledge Accelerators

      From Excel to Power BI

      Skills you'll gain: Power BI, Dashboard, Data Presentation, Interactive Data Visualization, Data Analysis Expressions (DAX), Data Import/Export, Microsoft Excel, Data Visualization Software, Business Intelligence, Data Modeling, Data-Driven Decision-Making, Data Sharing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Cybersecurity Fundamentals

      Skills you'll gain: Encryption, Identity and Access Management, Public Key Infrastructure, Endpoint Security, Cryptography, Network Security, Cybersecurity, Threat Detection, Cyber Attacks, Cryptographic Protocols, Data Security, Email Security, Computer Security Awareness Training, Advanced Encryption Standard (AES), Cyber Security Strategy, Security Awareness, Secure Coding, Data Encryption Standard, Technical Support and Services, Information Technology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Using Python to Interact with the Operating System

      Skills you'll gain: Bash (Scripting Language), Unit Testing, Scripting, Unix Shell, Shell Script, Linux Commands, Test Driven Development (TDD), Unix Commands, Unix, Scripting Languages, Development Environment, Operating Systems, Command-Line Interface, File Management, OS Process Management, Automation, Debugging, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google

      Introduction to Git and GitHub

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Continuous Integration, Software Versioning, Software Development Tools, Code Review, Software Engineering Tools, Issue Tracking, Command-Line Interface, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Stanford University

      Organizational Analysis

      Skills you'll gain: Organizational Structure, Decision Making, Organizational Leadership, Organizational Change, Professional Networking, Strategic Decision-Making, Business, Social Sciences, Culture, Sociology, Analysis, Resource Management, Learning Theory, Innovation, Negotiation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Value Chain Management

      Skills you'll gain: Management Accounting, Operations Management, Marketing, Process Improvement, Organizational Strategy, Performance Measurement, Marketing Planning, Supply Chain, Supply Chain Management, Product Strategy, Manufacturing Operations, Operational Analysis, Business Operations, Supply Chain Systems, Cost Accounting, Supply Chain Planning, Branding, Integrated Marketing Communications, Strategic Marketing, Accounting Systems

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      People Analytics

      Skills you'll gain: People Analytics, Human Resource Strategy, Talent Management, Workforce Planning, Organizational Effectiveness, Performance Analysis, Data-Driven Decision-Making, Workforce Management, Analytics, Performance Measurement, Employee Retention, Staff Management, Data Analysis, Predictive Analytics, Network Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…343536…697

    In summary, here are 10 of our most popular brand management courses

    • Foundations of Data Science: Google
    • Lean Management Fundamentals: Starweaver
    • The Business of Health Care: University of Pennsylvania
    • Introduction to Healthcare Management: University of Michigan
    • Introduction to Discrete Mathematics for Computer Science: University of California San Diego
    • From Excel to Power BI: Knowledge Accelerators
    • Cybersecurity Fundamentals: IBM
    • Using Python to Interact with the Operating System: Google
    • Introduction to Git and GitHub: Google
    • Organizational Analysis : Stanford University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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