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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Program Management

      Skills you'll gain: Program Management, Project Management Office (PMO), Project Management Life Cycle, Project Management, Stakeholder Management, Organizational Strategy, Team Management, Resource Management, Benefits Administration, Change Management, Governance, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      72 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Microeconomics Principles

      Skills you'll gain: Supply And Demand, Economics, Market Dynamics, Business Economics, Policy Analysis, Business, Behavioral Economics, Public Policies, Business Operations, Price Negotiation, Socioeconomics, Consumer Behaviour, Economics, Policy, and Social Studies, Business Strategy, Market Research, Competitive Analysis, Resource Allocation, Revenue Management, Decision Making, Market Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.2K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Machine Learning on Google Cloud

      Skills you'll gain: Feature Engineering, Prompt Engineering, Google Cloud Platform, Generative AI, Tensorflow, Keras (Neural Network Library), MLOps (Machine Learning Operations), Cloud Infrastructure, Artificial Intelligence and Machine Learning (AI/ML), Data Pipelines, Dataflow, Cloud Platforms, Data Management, Data Governance, Workflow Management, Application Deployment, Deep Learning, Applied Machine Learning, Machine Learning, Predictive Modeling

      4.4
      Rating, 4.4 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Excel Skills for Business: Intermediate II

      Skills you'll gain: Excel Formulas, Microsoft Excel, Excel Macros, Data Validation, Spreadsheet Software, Data Modeling, Financial Forecasting, Workflow Management, Data Integrity, Business Modeling, Automation, Process Optimization, Data Security

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.3K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Good with Words: Writing and Editing

      Skills you'll gain: Writing and Editing, Editing, Constructive Feedback, Concision, Writing, Organizational Skills, Proofreading, Storytelling, Productivity, Planning, Detail Oriented, Communication, Brainstorming, Time Management, Content Creation, Overcoming Obstacles, Resourcefulness, Lifelong Learning, Decision Making, Critical Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Everyday Excel

      Skills you'll gain: Data Import/Export, Microsoft Excel, Regression Analysis, Data Validation, Data Visualization, Depreciation, Data Management, Excel Macros, Excel Formulas, Statistical Modeling, Financial Analysis, Cash Flows, Predictive Modeling, Financial Modeling, Analysis, Microsoft Word, Business Mathematics, Mathematical Modeling, Complex Problem Solving, Financial Forecasting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Design and Interpretation of Clinical Trials

      Skills you'll gain: Clinical Trials, Scientific Methods, Medical Science and Research, Biostatistics, Data Collection, Ethical Standards And Conduct, Regulatory Compliance, Sample Size Determination, Statistical Methods, Statistical Analysis, Statistical Hypothesis Testing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Business Marketing Brand Kit Using Canva

      Skills you'll gain: Canva (Software), Logo Design, Brand Marketing, Style Guides, Marketing Design, Brand Awareness, Branding, Marketing Materials, Marketing Collateral, Brand Management, Organizational Skills, Graphic Design, Design

      4.6
      Rating, 4.6 out of 5 stars
      ·
      917 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Graphic Designer

      Skills you'll gain: Photo Editing, Adobe Illustrator, Color Theory, Adobe Photoshop, Adobe Acrobat, Typography, Design Elements And Principles, Document Management, Design, Web Content Accessibility Guidelines, Generative AI, Graphic and Visual Design, Storytelling, Creative Design, Photography, Data Ethics, Workflow Management, Adobe Creative Cloud, Graphic and Visual Design Software, Collaborative Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      905 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Programming with JavaScript

      Skills you'll gain: Jest (JavaScript Testing Framework), Web Development Tools, Javascript, Unit Testing, Object Oriented Programming (OOP), Node.JS, JSON, Computer Programming, Data Structures, Debugging, Package and Software Management, Functional Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.7K reviews

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      Status: New AI skills
      New AI skills
      A

      Adobe

      Adobe Marketing Specialist

      Skills you'll gain: Promotional Strategies, Marketing Strategy and Techniques, Social Media Content, Digital Marketing, Cross-Channel Marketing, Design Elements And Principles, Typography, Content Marketing, Marketing, Design, Target Audience, Web Content Accessibility Guidelines, Generative AI, Social Media, Marketing Analytics, Data Ethics, Content Creation, Social Media Strategy, Adobe Creative Cloud, Graphic and Visual Design Software

      4.7
      Rating, 4.7 out of 5 stars
      ·
      921 reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Program Management Fundamentals

      Skills you'll gain: Program Management, Return On Investment, Project Portfolio Management, Organizational Strategy, Project Management, Project Management Life Cycle, Leadership and Management, Benefits Administration, Project Closure, Strategic Decision-Making, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      56 reviews

      Beginner · Course · 1 - 4 Weeks

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…373839…701

    In summary, here are 10 of our most popular brand management courses

    • Introduction to Program Management: IBM
    • Microeconomics Principles: University of Illinois Urbana-Champaign
    • Machine Learning on Google Cloud: Google Cloud
    • Excel Skills for Business: Intermediate II: Macquarie University
    • Good with Words: Writing and Editing: University of Michigan
    • Everyday Excel: University of Colorado Boulder
    • Design and Interpretation of Clinical Trials: Johns Hopkins University
    • Create a Business Marketing Brand Kit Using Canva: Coursera Project Network
    • Adobe Graphic Designer: Adobe
    • Programming with JavaScript: Meta

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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