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    • Viral Marketing

    Viral Marketing Courses Online

    Master viral marketing strategies for increasing brand awareness. Learn to create content that engages audiences and encourages sharing.

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    Explore the Viral Marketing Course Catalog

    • Status: New
      New
      I

      IBM

      Generative AI for Digital Marketing

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Digital Advertising, Email Marketing, OpenAI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Search Engine Optimization, Large Language Modeling, Artificial Intelligence, Copywriting, Image Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      Università Bocconi

      Management of Fashion and Luxury Companies

      Skills you'll gain: Retail Store Operations, Brand Management, Digital Media Strategy, Global Marketing, Financial Reporting, Communication Strategies, Market Opportunities, Marketing Management, Business Modeling, Business Strategy, Customer experience strategy (CX), E-Commerce, Consumer Behaviour, Storytelling, Market Trend, Product Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.1K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Copenhagen Business School

      An Introduction to Consumer Neuroscience & Neuromarketing

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Decision Making, Human Learning, Customer Insights, Market Research, Business Ethics, Marketing, Advertising, Brand Awareness, Psychology, Magnetic Resonance Imaging

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.4K reviews

      Beginner · Course · 1 - 3 Months

    • G

      Google

      From Likes to Leads: Interact with Customers Online

      Skills you'll gain: Social Media Strategy, Social Media Marketing, Content Creation, Social Media Campaigns, Social Media Management, Marketing Analytics, Customer Engagement, Digital Advertising, Brand Awareness, Advertising, Target Audience

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.7K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Virginia Darden School Foundation

      Generative AI in Marketing

      Skills you'll gain: Large Language Modeling, Customer Insights, ChatGPT, Branding, Design Thinking, Keyword Research, Search Engine Marketing, AI Personalization, Pay Per Click Advertising, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Marketing Strategy and Techniques, Business Marketing, Personalized Service, Prompt Engineering, Customer Relationship Management, Customer experience improvement, Customer Engagement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      102 reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Online Advertising, Marketing Analytics, Keyword Research, Email Marketing, Digital Media Strategy, Digital Advertising, Google Analytics, Analytics, Marketing Communications, Content Marketing, Social Media Marketing, Marketing, Digital Marketing, Web Analytics, Marketing Strategies, Integrated Marketing Communications, Performance Analysis, Trend Analysis, Consumer Behaviour

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Leading the Modern Day Business

      Skills you'll gain: Design Thinking, Digital Transformation, Creative Problem-Solving, New Product Development, Ideation, Business Transformation, Product Management, Innovation, Creativity, Product Lifecycle Management, Strategic Thinking, Product Improvement, Market Opportunities, Technology Strategies, Information Technology, Customer Insights, Corporate Strategy, Business Strategy, Process Design, Large Language Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universidad Austral

      Marketing Digital

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Marketing, Google Ads, Digital Marketing, Customer Relationship Management, Media Buying, Digital Media Strategy, Marketing Analytics, Campaign Management, LinkedIn, Facebook, Web Analytics, Pay Per Click Advertising, Marketing Strategies, Marketing, Keyword Research, Paid media, Performance Analysis, Online Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Pennsylvania

      Business Foundations

      Skills you'll gain: Operations Management, Return On Investment, Operational Efficiency, Financial Statements, Financial Statement Analysis, Human Capital, Go To Market Strategy, Process Analysis, Branding, People Management, Financial Reporting, Capital Budgeting, Financial Accounting, Financial Modeling, Balance Sheet, Consumer Behaviour, Human Resource Strategy, Marketing Planning, Peer Review, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26K reviews

      Beginner · Specialization · 3 - 6 Months

    • N

      Northwestern University

      Social Media Marketing

      Skills you'll gain: Blogs, Social Media Marketing, Integrated Marketing Communications, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Business Marketing, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Marketing, Target Audience, Social Media, Social Media Campaigns, Budgeting, Digital Transformation, Big Data, Marketing Analytics

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Meta

      Measure and Optimize Social Media Marketing Campaigns

      Skills you'll gain: Marketing Analytics, Social Media Marketing, Social Media Campaigns, Marketing Effectiveness, Social Media Strategy, Digital Advertising, Advertising Campaigns, Social Media, Data Analysis, Data Presentation, Marketing, Business Metrics, Statistical Reporting, Facebook, A/B Testing, Key Performance Indicators (KPIs), Marketing Communications, Performance Reporting, Return On Investment, Presentations

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Marketing con Redes Sociales

      Skills you'll gain: Persona Development, Social Media Strategy, Social Media, Social Media Marketing, Social Media Campaigns, Content Marketing, Plan Execution, Key Performance Indicators (KPIs), Digital Media Strategy, Marketing, Marketing Strategies, Performance Measurement, Active Listening, Target Audience, Social Media Management, Social Media Content, Drive Engagement, Network Analysis, Content Strategy, Goal Setting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      3.7K reviews

      Intermediate · Specialization · 3 - 6 Months

    Viral Marketing learners also search

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    1…456…160

    In summary, here are 10 of our most popular viral marketing courses

    • Generative AI for Digital Marketing: IBM
    • Management of Fashion and Luxury Companies: Università Bocconi
    • An Introduction to Consumer Neuroscience & Neuromarketing : Copenhagen Business School
    • From Likes to Leads: Interact with Customers Online: Google
    • Generative AI in Marketing: University of Virginia Darden School Foundation
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Leading the Modern Day Business: University of Virginia
    • Marketing Digital: Universidad Austral
    • Business Foundations: University of Pennsylvania
    • Social Media Marketing: Northwestern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Viral Marketing

    Viral marketing refers to a marketing strategy that aims to promote a product, service, or brand by creating and distributing content that spreads rapidly and organically through online platforms and social media networks. The goal is to generate high levels of visibility and engagement by leveraging the power of social sharing and word-of-mouth marketing. Viral marketing campaigns often rely on creative, entertaining, or controversial content that encourages users to share it with their networks, resulting in exponential reach and brand exposure.‎

    To excel in viral marketing, you need to develop the following skills:

    • Content Creation: Ability to create compelling, shareable content in various formats such as videos, infographics, memes, or interactive experiences.
    • Social Media Marketing: Proficiency in leveraging social media platforms to maximize reach, engagement, and virality of marketing campaigns.
    • Copywriting and Messaging: Skills in crafting persuasive and engaging copy that resonates with the target audience and prompts them to share.
    • Trend Spotting: Aptitude for identifying emerging trends, cultural references, or popular topics that can be incorporated into marketing campaigns for increased virality.
    • Analytics and Tracking: Knowledge of marketing analytics tools to track and measure the performance of viral campaigns, including reach, engagement, and conversion rates.
    • Consumer Psychology: Understanding of human behavior and motivation to create content that elicits emotional responses and encourages sharing.
    • Influencer Marketing: Familiarity with influencer marketing strategies and the ability to collaborate with influencers to amplify the reach of viral campaigns.
    • Viral Campaign Optimization: Skills in analyzing campaign data, identifying areas for improvement, and optimizing content and distribution strategies to enhance virality.
    • Branding and Positioning: Ability to align viral marketing efforts with brand values, messaging, and positioning to ensure consistency and brand recognition.
    • Communication and Collaboration: Effective communication skills to work with cross-functional teams, agencies, or influencers involved in viral marketing campaigns.‎

    With viral marketing skills, you can pursue various job opportunities, including:

    • Digital Marketing Specialist
    • Social Media Manager
    • Content Marketer
    • Brand Strategist
    • Influencer Marketing Manager
    • Digital Advertising Specialist
    • Growth Hacker
    • Public Relations Specialist
    • Campaign Manager
    • Social Media Analyst

    These roles involve developing and executing viral marketing campaigns, managing social media channels, creating engaging content, analyzing campaign performance, and driving brand awareness and customer engagement.‎

    Viral marketing is well-suited for individuals who possess the following qualities:

    • Creativity: Ability to think outside the box and come up with innovative and shareable ideas for marketing campaigns.
    • Digital Natives: Familiarity with social media platforms, online trends, and the ability to navigate digital environments with ease.
    • Analytical Thinkers: Aptitude for analyzing campaign data, identifying patterns, and optimizing strategies for maximum virality.
    • Excellent Communication Skills: Ability to convey messages effectively, create engaging content, and collaborate with teams and influencers.
    • Trend Spotters: Keen eye for identifying emerging trends, cultural references, or viral content opportunities relevant to the target audience.
    • Quick Learners: Willingness to adapt to changing digital landscapes, new social media platforms, and evolving consumer behaviors.
    • Adaptability: Ability to respond to viral content opportunities swiftly, adjust strategies, and capitalize on emerging trends.
    • Brand Awareness: Understanding of brand values, messaging, and positioning to ensure viral campaigns align with the brand's identity.
    • Passion for Consumer Behavior: Curiosity about human psychology, social dynamics, and what motivates people to engage and share content.
    • Resilience: Ability to handle both positive and negative reactions to viral campaigns and adapt strategies accordingly.‎

    Several topics are related to viral marketing that you can study to enhance your skills and knowledge, including:

    • Content Marketing
    • Social Media Marketing
    • Digital Advertising
    • Influencer Marketing
    • Branding and Positioning
    • Consumer Behavior
    • Storytelling and Narrative Techniques
    • Trend Analysis and Prediction
    • Viral Campaign Case Studies
    • Data Analytics and Tracking

    Exploring these topics through online courses, certifications, case studies, and practical exercises will provide you with insights and strategies to create and implement effective viral marketing campaigns, maximize reach and engagement, and leverage the power of social sharing to drive brand awareness and growth.‎

    Online Viral Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Viral Marketing skills. Choose from a wide range of Viral Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Viral Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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