What is web analytics?

Web analytics is a method of gathering and analyzing data from a website. Web analytics allows you to measure such data as who's visiting your website, where they're from, what pages they're viewing, and other types of information. You can use web analytics to measure a site that you have administrative access to so that you can determine what content is popular and resonating with clients or site viewers. It's a powerful tool to have as a web administrator because you can make changes to your site to attract or retain more visitors.

Why is it important to learn about web analytics?

You can use web analytics to see what's working with your website as well as to identify any problems that you might have with your site so that you can optimize its performance. Web analytics can show you the patterns of traffic on your site, which pages viewers go to most, and what content attracts the most visitors. You can also see the demographics of your website visitors as well as what platforms or devices they're using to view your site. It's important to learn how to view and process the data that web analytics can provide you so that you can make your site the most effective that it can be.

How can learning web analytics affect my career?

Once you've gained a knowledge of web analytics, you can use your skills to advance in your career. If you're looking to start a new career, you can look for jobs in the growing field of web analytics, where companies of all types are looking to harness data and make the most of their online presence. You can also seek job opportunities within the company where you already work, or you can try to strike out on your own as a freelance web analyst or consultant.

How can online courses on Coursera help me learn web analytics?

Online courses on Coursera will help you do more than just learn the basics of web analytics. Instructors will help you gain a thorough knowledge of web analytics as well as apply what you've learned in practical ways. You'll be able to understand web analytics thoroughly, which will give you a definite advantage in this innovative field. You'll be able to carry your newfound skills and confidence into a better position within your current workplace or an entirely new career.

What are the benefits of taking an online Web Analytics course?

Online Web Analytics courses offer a convenient and flexible way to enhance your knowledge or learn new Web Analytics skills. Choose from a wide range of Web Analytics courses offered by top universities and industry leaders tailored to various skill levels.

What Web Analytics courses are best for training and upskilling employees or the workforce?

When looking to enhance your workforce's skills in Web Analytics, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here .

Top Web Analytics Courses - Learn Web Analytics Online

Explore the Web Analytics Course Catalog

Status: Free Trial
ESSEC Business School
Strategic Business Analytics
Skills you'll gain: Marketing Analytics, Business Analytics, Forecasting, Peer Review, Data Presentation, Predictive Analytics, R Programming, Customer Analysis, Information Technology, Digital Transformation, Business Marketing, Advanced Analytics, Marketing Strategies, Statistical Analysis, Complex Problem Solving, Analytics, Business Analysis, Data Synthesis, Data Analysis, Data Storytelling
4.4
Rating, 4.4 out of 5 stars
1.3K reviews
Advanced · Specialization · 3 - 6 Months
Status: Free Trial
Macquarie University
Excel Skills for Data Analytics and Visualization
Skills you'll gain: Pivot Tables And Charts, Data Storytelling, Power BI, Excel Formulas, Data Analysis Expressions (DAX), Data Visualization Software, Interactive Data Visualization, Microsoft Excel, Spreadsheet Software, Dashboard, Data Modeling, Data Cleansing, Data Manipulation, Excel Macros, Infographics, Data Transformation, Data Analysis Software, Data Validation, Data Analysis, Microsoft Power Platform
4.8
Rating, 4.8 out of 5 stars
5.7K reviews
Intermediate · Specialization · 3 - 6 Months
Status: Free Trial
Rutgers the State University of New Jersey
Supply Chain Management
Skills you'll gain: Strategic Sourcing, Lean Six Sigma, Lean Manufacturing, Demand Planning, Procurement, Supplier Relationship Management, Forecasting, Process Improvement, Supplier Management, Operations Management, Customer Demand Planning, Purchasing, Production Process, Supply Management, Operational Efficiency, Warehouse Management, Supply Chain Planning, Inventory and Warehousing, Inventory Management System, Transportation, Supply Chain, and Logistics
4.7
Rating, 4.7 out of 5 stars
15K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
IBM
IBM Business Analyst
Skills you'll gain: Data Storytelling, Requirements Elicitation, Risk Mitigation, Business Analysis, Business Process Modeling, Risk Analysis, Process Mapping, Process Optimization, Requirements Management, Risk Management, Business Requirements, Stakeholder Management, Work Breakdown Structure, Scope Management, Process Analysis, Stakeholder Engagement, Data Visualization Software, Excel Formulas, Microsoft Excel, Analysis
4.7
Rating, 4.7 out of 5 stars
12K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Status: AI skills
IBM
IBM Full Stack Software Developer
Skills you'll gain: Prompt Engineering, Istio, HTML and CSS, Node.JS, Software Development Life Cycle, Software Architecture, Unit Testing, Object-Relational Mapping, Cloud Computing Architecture, Server Side, Application Deployment, React Redux, Kubernetes, Cloud Services, OpenShift, Git (Version Control System), Full-Stack Web Development, Cloud Computing, Jupyter, Interviewing Skills
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
55K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
IBM
Data Analysis and Visualization Foundations
Skills you'll gain: Data Storytelling, Big Data, Data Visualization Software, Data Analysis, Dashboard, IBM Cognos Analytics, Statistical Analysis, Data Mining, Apache Hadoop, Tree Maps, Excel Formulas, Data Wrangling, Apache Hive, Data Collection, Data Mart, Microsoft Excel, Data Warehousing, Data Quality, Data Cleansing, Data Import/Export
Build toward a degree
4.7
Rating, 4.7 out of 5 stars
27K reviews
Beginner · Specialization · 3 - 6 Months
Status: Free Trial
Google
Share Data Through the Art of Visualization
Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Interactive Data Visualization, Tableau Software, Presentations, Data Visualization Software, Dashboard, Web Content Accessibility Guidelines
4.6
Rating, 4.6 out of 5 stars
9.6K reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Maven Analytics
ChatGPT & Generative AI for Data Analytics
Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, Data Analysis Expressions (DAX), Power BI, Deep Learning, Excel Formulas, Analytics, Google Sheets, Machine Learning Methods, Large Language Modeling, Microsoft Excel, Artificial Intelligence, Python Programming, SQL, Debugging
4.8
Rating, 4.8 out of 5 stars
10 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Status: AI skills
IBM
IBM Data Engineering
Skills you'll gain: NoSQL, Data Warehousing, Apache Hadoop, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, SQL, IBM Cognos Analytics, MySQL, Apache Spark, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Data Store, Jupyter, Generative AI, Professional Networking
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
58K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free Trial
Meta
Django Web Framework
Skills you'll gain: Django (Web Framework), Web Development, Web Servers, Web Applications, Data Modeling, Back-End Web Development, MySQL, Application Security, Database Development, Application Frameworks, Database Management, Hypertext Markup Language (HTML)
4.7
Rating, 4.7 out of 5 stars
610 reviews
Beginner · Course · 1 - 3 Months
Status: Free Trial
Rutgers the State University of New Jersey
Supply Chain Analytics
Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Competitive Analysis, Procurement, Market Intelligence, Purchasing, Supplier Management, Supply Chain, Inventory Management, Supply Management, Vendor Management, Management Consulting, Data Collection, Inventory Control, Business Consulting, Supply Chain Management, Inventory Control Systems, Forecasting, Supplier Performance Management
4.6
Rating, 4.6 out of 5 stars
2.2K reviews
Beginner · Specialization · 3 - 6 Months
University of Illinois Urbana-Champaign
An Introduction to Accessibility and Inclusive Design
Skills you'll gain: Disabilities, Web Content Accessibility Guidelines, Education and Training, Multimedia, Hypertext Markup Language (HTML), Instructional Design, Visual Impairment Education, Diversity Awareness, Law, Regulation, and Compliance, Advocacy
4.7
Rating, 4.7 out of 5 stars
238 reviews
Beginner · Course · 1 - 3 Months