• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Inglés Empresarial

      Skills you'll gain: Business Ethics, Sales Presentations, Meeting Facilitation, Graphic Design, English Language, Brainstorming, Negotiation, Purchasing, Verbal Communication Skills, Business Writing, Presentations, Product Planning, Telephone Skills, Communication, Marketing Materials, Business Communication, Business Planning, Employee Coaching, Financial Analysis, New Product Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2.1K reviews

      Intermediate · Specialization · 3 - 6 Months

    • E

      Erasmus University Rotterdam

      Principles of Sustainable Finance

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Stakeholder Engagement, Corporate Sustainability, Risk Management, Finance, Asset Management, Investment Management, Economics, Policy, and Social Studies, Banking, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.9K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Introduction to Ancient Egypt and Its Civilization

      Skills you'll gain: Ancient History, Culture, Art History, Anthropology, Social Studies, Timelines, World History, Liberal Arts, Cultural Diversity, Governance, Research Methodologies, Investigation, Storytelling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.9K reviews

      Intermediate · Course · 1 - 3 Months

    • S

      Stanford University

      Game Theory II: Advanced Applications

      Skills you'll gain: Game Theory, Bidding, Social Sciences, Resource Allocation, Political Sciences, Economics, Behavioral Economics, Mathematical Theory & Analysis, Probability & Statistics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      642 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de los Andes

      Liderazgo efectivo para el siglo XXI

      Skills you'll gain: Emotional Intelligence, Self-Awareness, Resilience, Personal Development, Teamwork, Storytelling, Experimentation, Team Management, Community Development, Social Skills, Leadership, Persistence, Mindfulness, Initiative and Leadership, Ethical Standards And Conduct, Strategic Leadership, Professional Development, Complex Problem Solving, Empathy, Adaptability

      4.9
      Rating, 4.9 out of 5 stars
      ·
      3.6K reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Geneva

      Water Resources Management and Policy

      Skills you'll gain: Water Resources, Environment and Resource Management, Natural Resource Management, Environmental Laws, Environmental Policy, Conflict Management, Energy and Utilities, Governance, International Relations, Community Development, Public Policies

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Colorado System

      Inclusive Leadership: The Power of Workplace Diversity

      Skills you'll gain: Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Empathy, Leadership, Interpersonal Communications, Active Listening, Communication, Cultural Sensitivity, Constructive Feedback

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Getting Started with Git and GitHub

      Skills you'll gain: Git (Version Control System), GitHub, Version Control, Collaborative Software, Web Applications, Open Source Technology, Command-Line Interface, DevOps

      4.6
      Rating, 4.6 out of 5 stars
      ·
      1.7K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a Full Website using WordPress

      Skills you'll gain: WordPress, Content Management Systems, Web Content, Web Design and Development, Web Design, Blogs, Content Development and Management, Social Media

      4.4
      Rating, 4.4 out of 5 stars
      ·
      4.2K reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Strategies for A Better World

      Skills you'll gain: Demography, Philanthropy, Return On Investment, Market Trend, Environmental Social And Corporate Governance (ESG), Corporate Sustainability, Project Scoping, Trend Analysis, Entrepreneurship, Strategic Leadership, Business Transformation, Feasibility Studies, International Relations, Business Ethics, Needs Assessment, Socioeconomics, Risk Control, Compliance Management, Governance, Ethical Standards And Conduct

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Positive Psychology: Resilience Skills

      Skills you'll gain: Resilience, Optimism, Cognitive flexibility, Relationship Building, Personal Development, Emotional Intelligence, Self-Awareness, Stress Management, Mindfulness, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.2K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Mindfulness and Well-being

      Skills you'll gain: Growth Mindedness, Stress Management, Resilience, Mindfulness, Personal Development, Self-Awareness, Compassion, Positivity, Empathy, Mental Health, Mental Concentration, Interpersonal Communications, Communication, Emotional Intelligence, Relationship Building, Behavioral Health, Cognitive flexibility, Social Justice, Persistence, Overcoming Obstacles

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.1K reviews

      Beginner · Specialization · 3 - 6 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…515253…371

    In summary, here are 10 of our most popular social media marketing courses

    • Inglés Empresarial: Arizona State University
    • Principles of Sustainable Finance : Erasmus University Rotterdam
    • Introduction to Ancient Egypt and Its Civilization: University of Pennsylvania
    • Game Theory II: Advanced Applications: Stanford University
    • Liderazgo efectivo para el siglo XXI: Universidad de los Andes
    • Water Resources Management and Policy: University of Geneva
    • Inclusive Leadership: The Power of Workplace Diversity: University of Colorado System
    • Getting Started with Git and GitHub: IBM
    • Build a Full Website using WordPress: Coursera Project Network
    • Business Strategies for A Better World: University of Pennsylvania

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok