• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • C

      Coursera Instructor Network

      Active Listening: Enhancing Communication Skills

      Skills you'll gain: Active Listening, Non-Verbal Communication, Cultural Diversity, Conflict Management, Emotional Intelligence, Empathy, Interpersonal Communications, Leadership, Rapport Building, Collaboration, Communication, Self-Awareness, Adaptability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      480 reviews

      Beginner · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course)

      Skills you'll gain: Value Propositions, Business Modeling, Presentations, Customer Analysis, Innovation, Business Process, Customer Relationship Management, Entrepreneurship, Target Market, Marketing Channel, Business Strategy, Strategic Partnership, Cost Management, Revenue Management, Resource Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      654 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Minnesota

      Resilience in Children Exposed to Trauma, Disaster and War: Global Perspectives

      Skills you'll gain: Child Welfare, Crisis Intervention, Research, Research Methodologies, Working With Children, Trauma Care, Child Development, Emergency Response, Risk Analysis, Social Sciences, Human Development, International Relations, Cultural Diversity, Systems Thinking, Culture

      4.8
      Rating, 4.8 out of 5 stars
      ·
      732 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      Diseño y Gestión de Proyectos de Desarrollo

      Skills you'll gain: Project Design, Project Risk Management, Risk Management, Work Breakdown Structure, Risk Analysis, Risk Mitigation, Cost Management, Earned Value Management, Project Management, Project Controls, Project Schedules, Project Management Life Cycle, Project Scoping, Communication Planning, Program Development, Procurement, Budget Management, Scheduling, Project Planning, Continuous Monitoring

      4.8
      Rating, 4.8 out of 5 stars
      ·
      464 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Psicología

      Skills you'll gain: Student-Centred Learning, Psychology, Human Learning, Learning Theory, Creativity, Human Development, Behavior Management, Neurology, Self-Awareness, Education and Training, Culture, Molecular Biology, Cognitive flexibility, Learning Strategies, Anatomy, School Psychology, Social Sciences, Mental Health, Computational Thinking, Systems Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • P

      Politecnico di Milano

      Archaeoastronomy

      Skills you'll gain: Ancient History, Art History, Architectural Design, Civil and Architectural Engineering, Social Studies, Architecture and Construction, World History, Anthropology, Physical Science, Culture, Cultural Diversity, General Science and Research, Scientific Methods

      4.5
      Rating, 4.5 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Alberta

      Mountains 101

      Skills you'll gain: Environment, Physical Science, Biology, Water Resources, Environmental Monitoring, Cultural Diversity, Social Studies, Natural Resource Management, Environmental Science, Risk Management, Anthropology, World History

      4.9
      Rating, 4.9 out of 5 stars
      ·
      2.6K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Privacy and Standardisation

      Skills you'll gain: Technical Standard, General Data Protection Regulation (GDPR), Personally Identifiable Information, Information Privacy, Case Law, Medical Privacy, Court Systems, Telecommunications, Legal Writing, Law, Regulation, and Compliance, Legal Research, Data Ethics, European History, International Relations, Interoperability, Data Security, Cybersecurity, Emerging Technologies, World History, Civil Law

      4.4
      Rating, 4.4 out of 5 stars
      ·
      376 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Marketing en Redes Sociales Proyecto Final

      Skills you'll gain: Persona Development, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Goal Setting, Social Media Management, Active Listening, B2B Sales, Marketing Strategies, Marketing Planning, Content Strategy, Marketing Analytics, Calendar Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      99 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Using Video in Social Media Posts with Canva

      Skills you'll gain: Canva (Software), Photo/Video Production and Technology, Video Production, Content Creation, User Accounts

      4.6
      Rating, 4.6 out of 5 stars
      ·
      187 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      ESSEC Business School

      Foundations of marketing analytics

      Skills you'll gain: Marketing Analytics, Customer Analysis, Business Marketing, Advanced Analytics, Marketing Strategies, Business Analytics, Market Research, Customer Insights, R Programming, Data-Driven Decision-Making, Target Market, Data Analysis, Predictive Analytics, Statistical Analysis, Statistical Modeling, Predictive Modeling, Customer Relationship Management, Statistical Methods, Data Manipulation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      761 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      The University of Sydney

      Academic Skills for University Success: Capstone

      Skills you'll gain: Critical Thinking, Research, Problem Solving, Ethical Standards And Conduct, English Language, Verbal Communication Skills, Higher Education, Writing, Creative Problem-Solving, Communication, Brainstorming, Planning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.8K reviews

      Mixed · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    social media marketing in practice
    meta social media marketing capstone
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…525354…370

    In summary, here are 10 of our most popular social media marketing courses

    • Active Listening: Enhancing Communication Skills: Coursera Instructor Network
    • Business Model Canvas: A Tool for Entrepreneurs and Innovators (Project-Centered Course): Kennesaw State University
    • Resilience in Children Exposed to Trauma, Disaster and War: Global Perspectives: University of Minnesota
    • Diseño y Gestión de Proyectos de Desarrollo: Banco Interamericano de Desarrollo
    • Psicología: Universidad de Palermo
    • Archaeoastronomy: Politecnico di Milano
    • Mountains 101: University of Alberta
    • Privacy and Standardisation: EIT Digital
    • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey
    • Using Video in Social Media Posts with Canva: Coursera Project Network

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok