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    • Search Engine Marketing

    Search Engine Marketing Courses Online

    Study search engine marketing (SEM) for digital advertising. Learn to create, manage, and optimize paid search campaigns.

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    Explore the Search Engine Marketing Course Catalog

    • Status: Preview
      Preview
      R

      Rutgers the State University of New Jersey

      Influencer Marketing Strategy

      Skills you'll gain: Social Media Strategy, Social Media Campaigns, Content Marketing, Social Media, Marketing Effectiveness, Digital Media Strategy, Marketing Strategies, Campaign Management, Return On Investment, Key Performance Indicators (KPIs), Drive Engagement, Marketing Budgets, Brand Awareness, Influencing, Customer Engagement, Marketing Analytics, Content Creation, Presentations, Target Audience

      4.3
      Rating, 4.3 out of 5 stars
      ·
      189 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Marketing, Brand Strategy, Communication Strategies, Marketing Strategy and Techniques, Marketing Communications, Customer experience strategy (CX), Brand Loyalty, Customer Insights, Brand Awareness, Price Negotiation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Relational Database Administrator

      Skills you'll gain: Data Engineering, Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Web Scraping, Linux Commands, Database Design, Database Administration, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, Generative AI, Data Import/Export, Data Security

      4.6
      Rating, 4.6 out of 5 stars
      ·
      59K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Digital Marketing Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: Social Media Campaigns, Social Media Marketing, Paid media, Digital Media Strategy, Online Advertising, Campaign Management, Search Engine Marketing, Digital Marketing, Pay Per Click Advertising, Marketing Strategy and Techniques, Owned Media, Marketing Planning, Earned Media, Content Marketing, Marketing Design, Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      792 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Marketing, Social Media, Media Relations, Marketing Strategies, Loyalty Programs, Brand Management, Event Planning, Public Relations, Revenue Management, Promotional Strategies, Strategic Partnership, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.5K reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      E

      Epic Games

      Unreal Engine Fundamentals

      Skills you'll gain: Unreal Engine, Virtual Environment, Version Control, Video Game Development, Software Configuration Management, 3D Modeling, Augmented and Virtual Reality (AR/VR), Game Design, Configuration Management, Package and Software Management, Animation and Game Design, Multimedia, Content Management, Software Versioning, File Management, Data Import/Export, Software Installation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      65 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IE Business School

      Storytelling in Branding and Content Marketing

      Skills you'll gain: Storytelling, Content Marketing, Brand Strategy, Content Creation, Branding, Marketing Communications, Brand Awareness, Advertising, Content Strategy, Journalism, Customer Engagement, Presentations, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      336 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International B2B (Business to Business) Marketing

      Skills you'll gain: Business Marketing, B2B Sales, Global Marketing, Business-To-Consumer, Market Opportunities, Growth Strategies, Marketing, Business Development, Customer Engagement, Promotional Strategies, Marketing Strategies, Product Marketing, Value Propositions, Innovation, Marketing Communications, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      592 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of London

      Brand Management: Aligning Business, Brand and Behaviour

      Skills you'll gain: Brand Management, Branding, Brand Marketing, Brand Strategy, Brand Awareness, Employee Engagement, Marketing Management, Global Marketing, Internal Communications, Customer experience strategy (CX), Human Resources, Organizational Change, Consumer Behaviour, Cross-Functional Collaboration

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7.7K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Brand Marketing and SEO Tools using Wix

      Skills you'll gain: Email Marketing, Search Engine Optimization, Web Analytics and SEO, Social Media Marketing, Brand Marketing, Brand Awareness, Branding, Digital Marketing, Marketing Design, Marketing, Content Creation, Web Design and Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      368 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM Data Analyst

      Skills you'll gain: Exploratory Data Analysis, Data Storytelling, Data Wrangling, Dashboard, Data Visualization Software, Plotly, Data Visualization, SQL, Generative AI, Interactive Data Visualization, Data Transformation, Data Analysis, Data Cleansing, Big Data, IBM Cognos Analytics, Excel Formulas, Professional Networking, Data Import/Export, Microsoft Excel, Python Programming

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      94K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Marketing Analytics

      Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.4K reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular search engine marketing courses

    • Influencer Marketing Strategy: Rutgers the State University of New Jersey
    • Introduction to Marketing: University of Pennsylvania
    • IBM Relational Database Administrator: IBM
    • Digital Marketing Strategy with Goldman Sachs 10,000 Women: Goldman Sachs
    • Sports Marketing: Northwestern University
    • Unreal Engine Fundamentals : Epic Games
    • Storytelling in Branding and Content Marketing : IE Business School
    • International B2B (Business to Business) Marketing: Yonsei University
    • Brand Management: Aligning Business, Brand and Behaviour: University of London
    • Brand Marketing and SEO Tools using Wix: Coursera Project Network

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