What are the best SEO courses on Coursera?

Top courses include Search Engine Optimization (SEO) from UC Davis and Google SEO Fundamentals also from UC Davis . These courses cover on-page SEO, technical SEO, content strategy, and link-building techniques to improve site rankings.

Can I learn SEO for free on Coursera?

Yes. Many SEO courses offer a free audit option, which allows learners to access video lessons and reading materials at no cost. To complete assignments or earn a certificate, you’ll need to upgrade or apply for financial aid.

What will I learn in an SEO course?

You’ll learn how search engines work, how to research keywords, optimize content and site structure, build backlinks, and measure SEO performance using tools like Google Analytics and Search Console. Courses also explore SEO best practices and common pitfalls.

Do I need a technical background to start learning SEO?

Not at all. Many beginner-friendly SEO courses on Coursera are designed for marketers, content creators, and small business owners with no technical experience. There are also more advanced courses for those who want to dive deeper into analytics or technical optimization.

Can Coursera’s SEO courses help me in my career?

Yes. SEO is a critical skill in digital marketing , content strategy , and e-commerce . Coursera courses can help you develop job-ready SEO skills, earn a certificate to strengthen your resume, and make an immediate impact in growing online visibility and engagement.

Top Seo Courses - Learn Seo Online

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Find the Best SEO Course for Your Goals

Coursera Project Network
Google Ads for Beginners: Master Essentials & Fundamentals
Skills you'll gain: Google Ads, Keyword Research, Advertising Campaigns, Pay Per Click Advertising, Online Advertising, Digital Advertising, Search Engine Marketing, Marketing
4.2
Rating, 4.2 out of 5 stars
6 reviews
Beginner · Guided Project · Less Than 2 Hours
Coursera Project Network
Write Blog Posts With Outranking: Rank Articles With AI
Skills you'll gain: Search Engine Optimization, Blogs, Keyword Research, Web Analytics and SEO, Content Creation, Content Strategy, Content Performance Analysis, Writing and Editing, Generative AI, Technology Strategies
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
IBM
Intermediate Web and Front-End Development
Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, Javascript
4.5
Rating, 4.5 out of 5 stars
32 reviews
Intermediate · Course · 1 - 3 Months
Universidad de Palermo
E-Business: Negocios Online
Skills you'll gain: Online Advertising, E-Commerce, Digital Marketing, Business Strategy, Social Media Strategy, Google Ads, Digital Transformation, Email Marketing, Search Engine Optimization, Business Modeling, Branding
4.7
Rating, 4.7 out of 5 stars
252 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
University of California, Irvine
Strategies for Converting and Retaining Customers Online
Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Digital Marketing, Search Engine Optimization, Keyword Research, Marketing Strategies, Customer Acquisition Management, Web Analytics and SEO, Lead Generation, Target Audience, Web Content, Customer experience improvement
4.7
Rating, 4.7 out of 5 stars
112 reviews
Beginner · Course · 1 - 4 Weeks
The Hong Kong University of Science and Technology
Search Engines for Web and Enterprise Data
Skills you'll gain: Web Analytics and SEO, AI Personalization, Semantic Web, Algorithms, Query Languages, Network Analysis, Text Mining, Information Architecture, Performance Testing, Natural Language Processing, User Research, Data Structures, Business Modeling, Graph Theory, Applied Machine Learning
5
Rating, 5 out of 5 stars
7 reviews
Intermediate · Course · 3 - 6 Months
Status: Free Trial
ESSEC Business School
The fundamentals of hotel distribution
Skills you'll gain: Hospitality Management, Hospitality, Marketing Channel, Business Modeling, Revenue Management, Direct Selling, Direct Marketing, Booking (Sales), E-Commerce, Online Advertising, Web Analytics and SEO, Competitive Analysis, Marketing Strategies, Web Design and Development
4.7
Rating, 4.7 out of 5 stars
1.4K reviews
Mixed · Course · 1 - 4 Weeks
The State University of New York
How To Create a Website in a Weekend! (Project-Centered Course)
Skills you'll gain: Web Design, WordPress, Web Language, HTML and CSS, Browser Compatibility, Web Content, Web Development, Web Analytics and SEO, Responsive Web Design, Cross Platform Development, Content Management
3.3
Rating, 3.3 out of 5 stars
581 reviews
Mixed · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Build your first Search Engine using AWS Kendra
Skills you'll gain: Amazon Web Services, Amazon S3, Information Architecture, Data Management
4.5
Rating, 4.5 out of 5 stars
25 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Test Accessibility of Your Design with WAVE
Skills you'll gain: Web Content Accessibility Guidelines, Usability Testing, Web Design, Web Development Tools, Test Tools
4.3
Rating, 4.3 out of 5 stars
24 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
إنشاء لوحة تحكم للبورصة باستخدام أوراق جوجل
Skills you'll gain: Google Sheets, Excel Formulas, Spreadsheet Software, Data Presentation, Dashboard, Real Time Data, Market Data, Data Visualization Software, Data Analysis, Financial Data
4.8
Rating, 4.8 out of 5 stars
9 reviews
Intermediate · Guided Project · Less Than 2 Hours
Coursera Project Network
Copywriting with ChatGPT: Crafting High-Quality Blog Content
Skills you'll gain: Prompt Engineering, ChatGPT, Blogs, Generative AI Agents, Content Creation, Copywriting, Writing and Editing, Customer Advocacy, Branding, Interviewing Skills
4.2
Rating, 4.2 out of 5 stars
18 reviews
Intermediate · Guided Project · Less Than 2 Hours

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In summary, here are 10 of our most popular seo courses

Google Ads for Beginners: Master Essentials & Fundamentals: Coursera Project Network
Write Blog Posts With Outranking: Rank Articles With AI: Coursera Project Network
Intermediate Web and Front-End Development: IBM
E-Business: Negocios Online: Universidad de Palermo
Strategies for Converting and Retaining Customers Online: University of California, Irvine
Search Engines for Web and Enterprise Data: The Hong Kong University of Science and Technology
The fundamentals of hotel distribution: ESSEC Business School
How To Create a Website in a Weekend! (Project-Centered Course): The State University of New York
Build your first Search Engine using AWS Kendra: Coursera Project Network
Test Accessibility of Your Design with WAVE: Coursera Project Network

SEO Courses