• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Advertising Course Catalog

    • C

      Coursera Project Network

      Créer des visuels Instagram pour entreprises avec PicMonkey

      Skills you'll gain: Instagram, Social Media, Social Media Content, Photo Editing, Marketing Design, Graphic and Visual Design, Social Media Campaigns, Content Creation, Advertising Campaigns, Branding, Brand Loyalty

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Bekommen Sie mehr followers durch den posten von Tweet

      Skills you'll gain: Content Creation, Drive Engagement, Social Media Marketing, Social Media, Brand Awareness, Social Media Strategy

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Maryland, College Park

      Digital Marketing 2

      Skills you'll gain: Pay Per Click Advertising, Marketing Analytics, Search Engine Optimization, Analytics, Big Data, Google Analytics, Digital Marketing, Search Engine Marketing, Paid media, Web Analytics, Web Analytics and SEO, Online Advertising, Digital Advertising, Marketing Effectiveness, A/B Testing, Applied Machine Learning, Marketing Automation, Machine Learning, Artificial Intelligence and Machine Learning (AI/ML)

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      S

      Starweaver

      Business Writing & Technical Writing Immersion

      Skills you'll gain: Business Writing, Concision, Writing, Persuasive Communication, Technical Writing, Business Communication, Grammar, Target Audience, Writing and Editing, Report Writing, Editing, Technical Communication, Proofreading, Communication, Proposal Writing, Generative AI Agents

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for Data Scientists and Analysts-Português Brasileiro

      Skills you'll gain: Marketing Strategies, Customer Analysis, Big Data, Forecasting, Customer Insights, Predictive Analytics, Analytics, Target Audience, Data Analysis, Marketing Analytics, Artificial Intelligence, Predictive Modeling, Artificial Intelligence and Machine Learning (AI/ML), Applied Machine Learning, Google Cloud Platform, Generative AI

      Beginner · Course · 1 - 4 Weeks

    • A

      Automatic Data Processing, Inc. (ADP)

      Analyzing Job Needs and Creating Job Postings

      Skills you'll gain: Job Analysis, Recruitment, Market Research, Talent Acquisition, Recruitment Strategies, Talent Sourcing, Market Intelligence, Compensation Management, Needs Assessment, Branding, Advertising, Law, Regulation, and Compliance

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Introduction au Marketing des réseaux sociaux

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Marketing, Social Media Strategy, Instagram, Customer Analysis, Marketing Channel, Marketing Strategies, Facebook, Digital Marketing, Key Performance Indicators (KPIs), Goal Setting

      Beginner · Course · 1 - 3 Months

    • C

      Coursera

      Creating Engaging Content for Instagram

      Skills you'll gain: Instagram, Storytelling, Content Creation, Social Media Content, Content Performance Analysis, Photography, Branding, Social Media Campaigns, Social Media Strategy, Brand Awareness, Drive Engagement, Content Strategy, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera

      Creating Engaging Content for Facebook

      Skills you'll gain: Facebook, Social Media Content, Content Creation, Social Media Management, Social Media, Content Performance Analysis, Social Media Strategy, Content Strategy, Drive Engagement, Video Production, Photo/Video Production and Technology, Storytelling, Community Development, Workflow Management, Target Audience, Live Streaming

      Beginner · Course · 1 - 4 Weeks

    • U

      Universidad de Palermo

      Maestría en Dirección de Empresas (MBA)

      Skills you'll gain: Business Modeling, Data Storytelling, Selling Techniques, Human Capital, Business Process Management, Portfolio Management, Business Planning, Business Analytics, Strategic Marketing, Digital Transformation, Equities, Management Accounting, Organizational Strategy, Corporate Sustainability, Entrepreneurial Finance, Market Dynamics, Online Advertising, B2B Sales, Statistical Methods, Marketing Planning

      Earn a degree

      Degree · 1 - 4 Years

    • I

      IBM

      Capstone Project

      Skills you'll gain:

      Advanced · Course

    • U

      University of London

      Bachelor of Science in Business Administration

      Skills you'll gain: Process Design, Global Marketing, Consumer Behaviour, Statistical Analysis, Organizational Change, Integrated Marketing Communications, Advertising, Innovation, Mergers & Acquisitions, Supply Chain Management, Training and Development, Virtual Teams, Diversity and Inclusion, Databases, Cost Accounting, International Finance, Research, Branding, Economic Development, Cultural Diversity

      Earn a degree

      Degree · 1 - 4 Years

    Advertising learners also search

    PPC Advertising
    Digital Marketing
    Digital
    Marketing
    Entrepreneurship
    Beginner Digital Marketing
    Digital Marketing Projects
    Social Entrepreneurship
    1…58596061

    In summary, here are 10 of our most popular advertising courses

    • Créer des visuels Instagram pour entreprises avec PicMonkey: Coursera Project Network
    • Bekommen Sie mehr followers durch den posten von Tweet: Coursera Project Network
    • Digital Marketing 2: University of Maryland, College Park
    • Business Writing & Technical Writing Immersion: Starweaver
    • Gemini for Data Scientists and Analysts-Português Brasileiro: Google Cloud
    • Analyzing Job Needs and Creating Job Postings : Automatic Data Processing, Inc. (ADP)
    • Introduction au Marketing des réseaux sociaux: Meta
    • Creating Engaging Content for Instagram: Coursera
    • Creating Engaging Content for Facebook: Coursera
    • Maestría en Dirección de Empresas (MBA): Universidad de Palermo

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok