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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • F

      Fundação Instituto de Administração

      Comportamento e Marketing Digital

      Skills you'll gain: Integrated Marketing Communications, Marketing Strategies, Digital Marketing, Consumer Behaviour, Marketing, Marketing Strategy and Techniques, Customer Insights, Customer experience strategy (CX), E-Commerce, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Glasgow

      Intellectual Autonomy

      Skills you'll gain: Research, Persuasive Communication, Ethical Standards And Conduct, Artificial Intelligence, Human Learning, Verification And Validation, Public Policies

      Intermediate · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      Creating Global Brands with Jagdish Sheth

      Skills you'll gain: Global Marketing, Branding, Brand Strategy, Brand Management, Brand Awareness, Marketing, Innovation, Competitive Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत

      Skills you'll gain: Target Market, Marketing Strategies, Marketing, Sales Process, Marketing Effectiveness, Marketing Analytics, Sales Strategy, Business Marketing, Brand Management, Digital Marketing, Sales, Revenue Management

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      S

      Starweaver

      Master Data Storytelling for B2B & B2C Sales

      Skills you'll gain: Data Storytelling, Storytelling, Sales Presentation, Customer Relationship Management (CRM) Software, Sales Strategy, Sales, Customer Relationship Management, B2B Sales, Customer Insights, Data Visualization Software, Dashboard, Business Intelligence, HubSpot CRM, Persuasive Communication, Business Analytics, Salesforce

      Beginner · Course · 1 - 4 Weeks

    • I

      Illinois Tech

      Cloud: Infrastructure as a Service - Bachelor's

      Skills you'll gain: Infrastructure As A Service (IaaS), Cloud Infrastructure, Cloud Services, Cloud Computing, Cloud Computing Architecture, Cloud Management, Cloud-Native Computing, Cloud Applications, Disaster Recovery, DevOps, Virtualization, Infrastructure Architecture, Cloud Storage, Cloud Security, CI/CD, Virtualization and Virtual Machines, Business Continuity, Identity and Access Management, Cost Management, Scalability

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      I

      IE Business School

      Network Externalities, Platform Markets and Sharing

      Skills you'll gain: Market Dynamics, Economics, Telecommunications, Consumer Behaviour, Market Trend, Network Analysis, Business Modeling, Business Strategies

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Preparando o Marketing Digital

      Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Otimizando o Marketing Digital

      Skills you'll gain: Advertising Campaigns, Consumer Behaviour, Digital Marketing, Marketing Strategies, Marketing Effectiveness, Return On Investment, Media Planning, Performance Reporting, Customer Insights, Marketing Analytics, Customer experience improvement, Marketing Budgets, Customer Engagement, Marketing Communications, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Washington

      Essential Marketing Frameworks

      Skills you'll gain: Marketing Psychology, Market Analysis, Consumer Behaviour, Marketing, Market Research, Marketing Planning, Marketing Strategies, Competitive Analysis, Proposal Development, Marketing Channel, Ethical Standards And Conduct

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Mastering Java and Advanced Tools for Selenium Automation

      Skills you'll gain: Cucumber (Software), Selenium (Software), Apache Maven, Java, Object Oriented Programming (OOP), Issue Tracking, Test Automation, Behavior-Driven Development, Test Execution Engine, Test Case, Integration Testing, Data Structures

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      U

      University of Colorado Boulder

      Introduction to Modeling for Formal Verification

      Skills you'll gain: Verification And Validation, Systems Design, Theoretical Computer Science, Systems Analysis, Computer Architecture, System Programming, Software Architecture, Graph Theory, Hardware Architecture, Algorithms, Logical Reasoning

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular consumer behavior courses

    • Comportamento e Marketing Digital: Fundação Instituto de Administração
    • Intellectual Autonomy: University of Glasgow
    • Creating Global Brands with Jagdish Sheth: Kennesaw State University
    • Goldman Sachs 10,000 Women के साथ, विक्रय और विपणन के मूल सिद्धांत: Goldman Sachs
    • Master Data Storytelling for B2B & B2C Sales : Starweaver
    • Cloud: Infrastructure as a Service - Bachelor's: Illinois Tech
    • Network Externalities, Platform Markets and Sharing: IE Business School
    • Preparando o Marketing Digital: Fundação Instituto de Administração
    • Otimizando o Marketing Digital: Fundação Instituto de Administração
    • Essential Marketing Frameworks: University of Washington

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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