• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Build job-relevant skills in under 2 hours with hands-on tutorials.
    Learn from top instructors with graded assignments, videos, and discussion forums.
    Learn a new tool or skill in an interactive, hands-on environment.
    Get in-depth knowledge of a subject by completing a series of courses and projects.
    Earn career credentials from industry leaders that demonstrate your expertise.
    Earn career credentials while taking courses that count towards your Master’s degree.
    Earn your Bachelor’s or Master’s degree online for a fraction of the cost of in-person learning.
    Earn a university-issued career credential in a flexible, interactive format.
    Graduate level learning within reach.

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Find the Best Social Media Marketing Course for Your Goals

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      The Teacher's Social and Emotional Learning

      Skills you'll gain: Self-Awareness, Teaching, Emotional Intelligence, Empathy, Growth Mindedness, Resilience, Persistence, Relationship Building

      4.7
      Rating, 4.7 out of 5 stars
      ·
      660 reviews

      Advanced · Course · 1 - 3 Months

    • U

      Universidade Estadual de Campinas

      Pluralidades em Português Brasileiro

      Skills you'll gain: Language Competency, Intercultural Competence, Vocabulary, Oral Comprehension, Cultural Diversity, Language Learning, Culture, Grammar, Liberal Arts, Literacy, Learning Strategies, Music

      4.8
      Rating, 4.8 out of 5 stars
      ·
      929 reviews

      Advanced · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      McMaster University

      Finance for Everyone

      Skills you'll gain: Peer Review, Finance, Financial Market, Financial Analysis, Cash Flows, Financial Modeling, Capital Markets, Investments, Derivatives, Business Valuation, Financial Policy, Equities, International Finance, Loans, Project Design, Market Dynamics, Risk Management, Credit Risk, Project Documentation, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      Universitat Autònoma de Barcelona

      Patrocinio Deportivo

      Skills you'll gain: Proposal Development, Proposal Writing, Promotional Strategies, Event Marketing, Professional Networking, Stakeholder Management, Strategic Partnership, Brand Awareness, Event Management, Brand Marketing, Business Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      410 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Application of AI, InsurTech, and Real Estate Technology

      Skills you'll gain: FinTech, Financial Services, Emerging Technologies, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML), Real Estate, Insurance, Artificial Intelligence, Investment Management, Asset Management, Market Trend, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      559 reviews

      Mixed · Course · 1 - 4 Weeks

    • E

      Erasmus University Rotterdam

      Earth Economics

      Skills you'll gain: Economics, Policy, and Social Studies, Economics, Economic Development, Socioeconomics, Policy Analysis, Data Analysis, Tax, Environmental Issue, International Relations, Investments, Behavioral Economics, Sustainability Reporting, Supply And Demand, Data Collection

      4.6
      Rating, 4.6 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 3 Months

    • É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier I

      Skills you'll gain: Property and Real Estate, Real Estate, Financial Analysis, Economics, Return On Investment, Real Estate Transactions, Finance, Business Valuation, Investments, Market Dynamics, Price Negotiation, Estimation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      260 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California, Davis

      Quantitative Research

      Skills you'll gain: Surveys, Survey Creation, Quantitative Research, Statistical Analysis, Marketing Analytics, Market Research, Statistical Methods, Data Analysis, Marketing, Target Market, Sample Size Determination, Quality Control

      4.4
      Rating, 4.4 out of 5 stars
      ·
      337 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Text Retrieval and Search Engines

      Skills you'll gain: Text Mining, Natural Language Processing, Data Mining, Unstructured Data, Big Data, Web Analytics and SEO, Machine Learning, Information Architecture, Statistical Methods, Algorithms, Probability & Statistics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      960 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Glasgow

      MBA Essentials

      Skills you'll gain: Business Administration, Leadership Studies, Digital Transformation, Supply Chain Management, Marketing, Financial Data, Innovation, Corporate Sustainability, Accounting, Business Modeling, Change Management, Business Economics, Project Management, Business Strategies, Global Marketing, Digital Marketing, B2B Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      197 reviews

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Pittsburgh

      Disability Awareness and Support

      Skills you'll gain: Web Content Accessibility Guidelines, Disabilities, Instructional Design, Differentiated Instruction, Education Software and Technology, Special Education, Student Support and Services, Diversity Awareness, Higher Education, Law, Regulation, and Compliance

      4.6
      Rating, 4.6 out of 5 stars
      ·
      321 reviews

      Mixed · Course · 1 - 4 Weeks

    • G

      GitLab

      How to Manage a Remote Team

      Skills you'll gain: Telecommuting, Virtual Teams, Team Management, Human Resources Management and Planning, Culture Transformation, Performance Metric, Leadership and Management, Organizational Change, Organizational Strategy, Business Transformation, Organizational Leadership, Team Building, Performance Management, Adaptability, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Intermediate · Course · 1 - 3 Months

    Searches related to social media marketing

    meta social media marketing
    introduction to social media marketing
    meta social media marketing capstone
    social media marketing in practice
    genai in social media marketing
    meta social media marketing professional certificate
    social media marketing and brand advocacy
    genai for social media marketing specialists
    1…676869…371

    In summary, here are 10 of our most popular social media marketing courses

    • The Teacher's Social and Emotional Learning: University of Colorado Boulder
    • Pluralidades em Português Brasileiro: Universidade Estadual de Campinas
    • Finance for Everyone: McMaster University
    • Patrocinio Deportivo: Universitat Autònoma de Barcelona
    • Application of AI, InsurTech, and Real Estate Technology: University of Pennsylvania
    • Earth Economics: Erasmus University Rotterdam
    • Economie du sol et de l'immobilier I: École Polytechnique Fédérale de Lausanne
    • Quantitative Research: University of California, Davis
    • Text Retrieval and Search Engines: University of Illinois Urbana-Champaign
    • MBA Essentials: University of Glasgow

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog
    • Teaching Center

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Manage Cookie Preferences
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok