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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Exploring and Preparing Your Data with BigQuery - Português

      Skills you'll gain: Data Transformation, Data Cleansing, Big Data, Google Cloud Platform, Cloud Infrastructure, Data Analysis, SQL, Analytics, Data Quality, Query Languages, Data Storage

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Responsible AI: Applying AI Principles with GC - 简体中文

      Skills you'll gain: Governance, Data Ethics, Business Ethics, Governance Risk Management and Compliance, Google Cloud Platform, Compliance Auditing, Accountability, Auditing, Ethical Standards And Conduct, Artificial Intelligence and Machine Learning (AI/ML), Continuous Improvement Process

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Observability in Google Cloud - Español

      Skills you'll gain: Google Cloud Platform, Application Performance Management, Network Monitoring, Prometheus (Software), Cloud Management, Identity and Access Management, System Monitoring, Kubernetes, Performance Tuning, Query Languages

      Beginner · Course · 1 - 3 Months

    • U

      University of Maryland, College Park

      Sports Marketing and Today's College Athlete

      Skills you'll gain: Contract Review, Intellectual Property, Marketing, Brand Awareness, Social Media Content, Branding, Brand Management, Business Marketing, Marketing Strategies, Market Opportunities, Legal Research

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Diagramas de afinidad en Miro

      Skills you'll gain: Collaborative Software, Brainstorming, Information Architecture, Organizational Skills, Productivity

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Getting Started with Terraform for Google Cloud - Português

      Skills you'll gain: Terraform, Infrastructure as Code (IaC), Google Cloud Platform, Cloud Infrastructure, Software Development Tools, Configuration Management, DevOps, Command-Line Interface

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Machine Learning in the Enterprise - 日本語版

      Skills you'll gain: Data Governance, MLOps (Machine Learning Operations), Data Management, Forecasting, Google Cloud Platform, Data Pipelines, Applied Machine Learning, Data Processing, Machine Learning, Artificial Neural Networks, Performance Tuning

      Intermediate · Course · 1 - 3 Months

    • P

      Packt

      Salesforce Integration With External Systems Part 2

      Skills you'll gain: Authentications, Salesforce, Salesforce Development, Application Programming Interface (API), Systems Integration, Software Documentation, Postman API Platform, Restful API, Cloud-Based Integration, Workflow Management, Data Integration, Integration Testing, Web Development Tools, Authorization (Computing)

      Advanced · Course · 1 - 3 Months

    • U

      UBITS

      Adelántate a la crisis: elabora el BIA de tu negocio

      Skills you'll gain: Business Continuity, Business Continuity Planning, Risk Analysis, Operational Risk, Business Process, Risk Management, Business Priorities, Process Analysis, Prioritization, Project Documentation, Stakeholder Engagement

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      دمج التطبيقات في لوحة معلومات هووتسويت

      Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Facebook, Dashboard, Account Management, Business Software, Pinterest, LinkedIn, Scheduling

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Mitigating Security Vulnerabilities on GC - Português

      Skills you'll gain: Distributed Denial-Of-Service (DDoS) Attacks, Data Loss Prevention, Threat Management, Cloud Security, Threat Detection, Google Cloud Platform, Application Security, IT Security Architecture, Continuous Monitoring, Malware Protection, Security Controls, Data Security, Personally Identifiable Information, Vulnerability Scanning, Identity and Access Management, Security Management, Information Privacy

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Managing Incident Response, IAM, and AWS Service Security

      Skills you'll gain: AWS Identity and Access Management (IAM), Identity and Access Management, Amazon Web Services, Cloud Security, Security Assertion Markup Language (SAML), Security Management, Application Security, Incident Response, Amazon Elastic Compute Cloud, Infrastructure Security, Amazon S3, Continuous Monitoring, Multi-Factor Authentication, Configuration Management

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular brand management courses

    • Exploring and Preparing Your Data with BigQuery - Português: Google Cloud
    • Responsible AI: Applying AI Principles with GC - 简体中文: Google Cloud
    • Observability in Google Cloud - Español: Google Cloud
    • Sports Marketing and Today's College Athlete: University of Maryland, College Park
    • Diagramas de afinidad en Miro: Coursera Project Network
    • Getting Started with Terraform for Google Cloud - Português: Google Cloud
    • Machine Learning in the Enterprise - 日本語版: Google Cloud
    • Salesforce Integration With External Systems Part 2: Packt
    • Adelántate a la crisis: elabora el BIA de tu negocio: UBITS
    • دمج التطبيقات في لوحة معلومات هووتسويت: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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