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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      P

      Packt

      Appraisal Skills

      Skills you'll gain: Performance Appraisal, Employee Performance Management, Employee Coaching, Constructive Feedback, Follow Through, Expectation Management, Conflict Management, Emotional Intelligence, Professionalism, Goal Setting, Active Listening

      Intermediate · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Datos para Avanzar en la Salud Poblacional

      Skills you'll gain: Health Policy, Health Equity, Health Disparities, Epidemiology, Data Quality, Public Health, Data Literacy, Health Informatics, Community Health, Public Health and Disease Prevention, Health Assessment, Data Governance, Health Systems, Data-Driven Decision-Making, Data Analysis, Data Management, Data Collection, Data Storytelling, Data Presentation, Policy Analysis

      Beginner · Course · 1 - 4 Weeks

    • P

      Packt

      Specflow and Cucumber for .NET Developers - The Master Guide

      Skills you'll gain: Gherkin (Scripting Language), Cucumber (Software), Behavior-Driven Development, .NET Framework, Test Driven Development (TDD), Test Case, User Story, Scenario Testing, Test Automation, Microsoft Visual Studio, C# (Programming Language), Acceptance Testing

      Beginner · Course · 3 - 6 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Goldman Sachs 10,000 Women के साथ, मोलभाव के मूल सिद्धांत

      Skills you'll gain: Negotiation, Active Listening, Conflict Management, Business Communication, Goal Setting, Communication, Expectation Management, Emotional Intelligence

      Mixed · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Fundamentals of Marketing

      Skills you'll gain: Value Propositions, Promotional Strategies, Marketing, Marketing Management, Target Market, Strategic Marketing, Marketing Channel, Product Marketing, Market Share, Marketing Strategies, Product Strategy, Market Dynamics, Consumer Behaviour, Product Lifecycle Management

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Как создать рекламную кампанию в Twitter

      Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Digital Advertising, Budget Management, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Protecting Data, Logging, and Monitoring in AWS

      Skills you'll gain: Key Management, Encryption, Amazon CloudWatch, Amazon Web Services, AWS Identity and Access Management (IAM), Cloud Security, Continuous Monitoring, Security Information and Event Management (SIEM), Data Security, System Monitoring, Amazon S3

      Intermediate · Course · 1 - 4 Weeks

    • R

      Rice University

      조직적 다양성, 형평성, 포용성의 핵심 개념

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity and Inclusion, Diversity Awareness, Cultural Diversity, Intercultural Competence, Organizational Change, Behavior Management, Decision Making

      Intermediate · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Gestão estratégica de marcas

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Strategic Marketing, Organizational Strategy, Performance Measurement, Customer Retention, Marketing Strategies, Communication Strategies, Key Performance Indicators (KPIs), Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • N

      New York Institute of Finance

      공급망금융 시장 및 핀테크 생태계

      Skills you'll gain: Financial Market, Supply Chain Management, Transportation, Supply Chain, and Logistics, Market Trend, Market Dynamics, FinTech, Financial Services, Market Analysis, Supplier Relationship Management, Banking, Stakeholder Management

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Cloud Fundamentals: Core Infrastructure - 简体中文

      Skills you'll gain: Cloud Infrastructure, Google Cloud Platform, Kubernetes, Prompt Engineering, Infrastructure As A Service (IaaS), Virtual Machines, Identity and Access Management, Containerization, Cloud Computing, Generative AI, Cloud Services, Network Infrastructure, Cloud Storage, Platform As A Service (PaaS), Serverless Computing, Scalability

      Beginner · Course · 1 - 3 Months

    • U

      UBITS

      Diagnóstico de agilidad: ¿qué tan ágil es tu empresa?

      Skills you'll gain: Continuous Improvement Process, Business Transformation, Organizational Effectiveness, Performance Measurement, Business Process Improvement, Organizational Change, Business Strategy, Change Management

      Intermediate · Course · 1 - 4 Weeks

    Brand Management learners also search

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    1…676677678…702

    In summary, here are 10 of our most popular brand management courses

    • Appraisal Skills: Packt
    • Datos para Avanzar en la Salud Poblacional: Johns Hopkins University
    • Specflow and Cucumber for .NET Developers - The Master Guide: Packt
    • Goldman Sachs 10,000 Women के साथ, मोलभाव के मूल सिद्धांत: Goldman Sachs
    • Fundamentals of Marketing: Fundação Instituto de Administração
    • Как создать рекламную кампанию в Twitter: Coursera Project Network
    • Protecting Data, Logging, and Monitoring in AWS: Packt
    • 조직적 다양성, 형평성, 포용성의 핵심 개념: Rice University
    • Gestão estratégica de marcas: Tecnológico de Monterrey
    • 공급망금융 시장 및 핀테크 생태계: New York Institute of Finance

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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