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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • G

      Google Cloud

      Gemini in Google Drive - 한국어

      Skills you'll gain: Google Workspace, Generative AI, Prompt Engineering, File Management, Document Management

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Google Workspace Security - Français

      Skills you'll gain: Single Sign-On (SSO), Lightweight Directory Access Protocols, Security Assertion Markup Language (SAML), Google Workspace, Application Security, OAuth, Cloud Security, Security Management, Application Programming Interface (API), User Provisioning, Authentications, Threat Detection, Identity and Access Management, Multi-Factor Authentication, User Accounts

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for DevOps Engineers - Deutsch

      Skills you'll gain: Kubernetes, DevOps, CI/CD, Google Cloud Platform, Infrastructure as Code (IaC), System Design and Implementation, Development Environment, Application Performance Management, Natural Language Processing

      Beginner · Course · 1 - 4 Weeks

    • O

      O.P. Jindal Global University

      MBA Business Analytics

      Skills you'll gain: Operations Management, Data Storytelling, Design Thinking, Active Listening, Data Visualization, Sampling (Statistics), Environmental Social And Corporate Governance (ESG), Working Capital, Database Management, Project Estimation, Financial Statements, Business Analytics, Financial Accounting, Predictive Analytics, Big Data, Regression Analysis, Marketing, Marketing Management, Emerging Technologies, People Management

      Earn a degree

      Degree · 1 - 4 Years

    • W

      West Virginia University

      Master of Science in Software Engineering

      Skills you'll gain: Unified Modeling Language, Verification And Validation, Threat Modeling, Enterprise Architecture, Security Management, Secure Coding, Scope Management, Application Security, Financial Statements, Proposal Development, Cash Flows, Object Oriented Design, Requirements Analysis, Software Design, Security Requirements Analysis, Database Design, Software Visualization, Object Oriented Programming (OOP), Business Process Management, Mobile Development

      Earn a degree

      Degree · 1 - 4 Years

    • M

      Microsoft

      JavaScript Career Launch and Capstone

      Skills you'll gain:

      Intermediate · Course

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Account Managers: Personalizing Client Engagement

      Skills you'll gain: Account Management, Client Services, AI Personalization, Customer Engagement, Generative AI Agents, Customer Communications Management, Personalized Service, Customer Insights, Prompt Engineering, Communication, ChatGPT, Scalability, HubSpot CRM, Predictive Modeling, Business Process Automation, Business Ethics, Workflow Management, Automation

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Change Management for Google Workspace - Français

      Skills you'll gain: Change Management, Organizational Change, Culture Transformation, Gap Analysis, Google Workspace, Training and Development, Stakeholder Communications, Customer Success Management, Organizational Effectiveness, Business Analysis, Strategic Communication, Needs Assessment, Stakeholder Engagement, Communication Strategies

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Data Manipulation and Transactions in SQL Server

      Skills you'll gain: Transaction Processing, Microsoft SQL Servers, Database Management, SQL, Data Manipulation, Relational Databases, Databases, Data Integrity, Data Management, Generative AI, Performance Tuning

      Beginner · Course · 1 - 4 Weeks

    • M

      Microsoft

      SQL Foundations

      Skills you'll gain: Microsoft SQL Servers, SQL, Transact-SQL, Data Transformation, Relational Databases, Data Manipulation, Databases, Database Management, Microsoft Copilot, Generative AI, Data Analysis

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini in Google Sheets - Português Brasileiro

      Skills you'll gain: Google Sheets, Google Workspace, Generative AI, Spreadsheet Software, Prompt Engineering, Data Management

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Gemini for end-to-end SDLC - 繁體中文

      Skills you'll gain: Debugging, Web Applications, Development Testing, Application Development, Web Development, Generative AI, Software Development Life Cycle, Software Development Tools, Application Lifecycle Management, Google Cloud Platform, Artificial Intelligence

      Beginner · Course · 1 - 4 Weeks

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    1…684685686…690

    In summary, here are 10 of our most popular brand management courses

    • Gemini in Google Drive - 한국어: Google Cloud
    • Google Workspace Security - Français: Google Cloud
    • Gemini for DevOps Engineers - Deutsch: Google Cloud
    • MBA Business Analytics: O.P. Jindal Global University
    • Master of Science in Software Engineering: West Virginia University
    • JavaScript Career Launch and Capstone: Microsoft
    • GenAI for Account Managers: Personalizing Client Engagement: Coursera Instructor Network
    • Change Management for Google Workspace - Français: Google Cloud
    • Data Manipulation and Transactions in SQL Server: Microsoft
    • SQL Foundations: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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