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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • E

      ESSEC Business School

      Hotel Management: Distribution, Revenue and Demand Management

      Skills you'll gain: Revenue Management, Hospitality Management, Competitive Analysis, Digital Marketing, Data-Driven Decision-Making, Stakeholder Communications, Forecasting, Budgeting, Demand Generation, Hotel Operations, Asset Management, Hospitality, Marketing, Demand Planning, Financial Forecasting, Strategic Marketing, Target Market, Financial Analysis, Marketing Channel, Business Modeling

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • J

      Johns Hopkins University

      Principles of Management

      Skills you'll gain: Team Management, Team Building, Business Ethics, Employee Coaching, Influencing, Leadership and Management, People Management, Conflict Management, Project Management, Leadership Studies, Decision Making, Relationship Building, Organizational Strategy, Communication, Active Listening, Business Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      535 reviews

      Mixed · Course · 1 - 4 Weeks

    • I

      IBM

      Data Engineering Foundations

      Skills you'll gain: Web Scraping, Database Design, SQL, MySQL, Data Transformation, Data Store, Extract, Transform, Load, IBM DB2, Relational Databases, Data Architecture, Jupyter, Data Pipelines, Big Data, Data Warehousing, Data Governance, Data Manipulation, Stored Procedure, Databases, Automation, Python Programming

      4.6
      Rating, 4.6 out of 5 stars
      ·
      56K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of Virginia

      Fundamentals of Project Planning and Management

      Skills you'll gain: Project Planning, Earned Value Management, Stakeholder Management, Risk Management, Project Management, Project Scoping, Milestones (Project Management), Project Schedules, Dependency Analysis, Agile Methodology, Kanban Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      10K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      Generative AI for Product Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Commercialization, Product Management, Product Lifecycle Management, Stakeholder Communications, OpenAI, Technical Product Management, Artificial Intelligence, Customer experience improvement, Team Building, Return On Investment, Product Development, New Product Development, Product Strategy, Microsoft Copilot, Large Language Modeling, Technical Communication, Program Development

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Intermediate · Specialization · 1 - 3 Months

    • I

      IBM

      Generative AI for Project Managers

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, OpenAI, Project Management, Workflow Management, Project Management Life Cycle, Large Language Modeling, Team Building, Project Planning, Microsoft Copilot, Artificial Intelligence, Program Development, Project Documentation, Risk Management, Business Ethics, Image Analysis, Content Creation, Virtual Environment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.5K reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free
      Free
      U

      University of London

      The Manager's Toolkit: A Practical Guide to Managing People at Work

      Skills you'll gain: People Management, Conflict Management, Human Resources Management and Planning, Employee Performance Management, Leadership and Management, Leadership, Performance Management, Business Leadership, Interviewing Skills, Compensation Management, Decision Making, Recruitment

      4.7
      Rating, 4.7 out of 5 stars
      ·
      4.2K reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Strategic Leadership and Management

      Skills you'll gain: Business Strategy, Organizational Change, Stakeholder Management, Organizational Structure, Corporate Strategy, Governance, Conflict Management, Organizational Strategy, Trustworthiness, Team Building, Strategic Leadership, Organizational Leadership, Business Management, Organizational Effectiveness, Business Ethics, Team Management, Team Motivation, Change Management, Decision Making, Leadership Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9.9K reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Macquarie University

      Leading transformations: Manage change

      Skills you'll gain: Change Management, Organizational Change, Business Transformation, Process Management, Influencing, Leadership, Adaptability, Innovation, Resource Management, Gap Analysis, Dealing With Ambiguity, Resilience, Creative Thinking

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.6K reviews

      Beginner · Course · 1 - 3 Months

    • I

      IBM

      Introduction to Data Science

      Skills you'll gain: SQL, Jupyter, Data Literacy, Data Mining, Peer Review, Data Modeling, Relational Databases, Stored Procedure, Databases, Data Science, Big Data, Computer Programming Tools, Query Languages, Data Analysis Software, Data Cleansing, Data Visualization Software, GitHub, Business Analysis, Cloud Computing, Data Analysis

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      99K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      V

      Vanderbilt University

      Data Management for Clinical Research

      Skills you'll gain: Clinical Data Management, Data Capture, Clinical Research, Data Management, Data Collection, Data Sharing, Data Strategy, Data Quality, Data Integrity, Data Validation, Regulatory Compliance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.8K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Columbia University

      Construction Project Management

      Skills you'll gain: Construction Management, Building Information Modeling, Environment Health And Safety, Construction Estimating, Project Schedules, Lean Methodologies, Work Breakdown Structure, Project Management, Project Management Life Cycle, Contract Management, Project Planning, Project Risk Management, Stakeholder Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      7.1K reviews

      Beginner · Course · 1 - 3 Months

    Brand Management learners also search

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    1…8910…688

    In summary, here are 10 of our most popular brand management courses

    • Hotel Management: Distribution, Revenue and Demand Management: ESSEC Business School
    • Principles of Management: Johns Hopkins University
    • Data Engineering Foundations: IBM
    • Fundamentals of Project Planning and Management: University of Virginia
    • Generative AI for Product Managers: IBM
    • Generative AI for Project Managers: IBM
    • The Manager's Toolkit: A Practical Guide to Managing People at Work: University of London
    • Strategic Leadership and Management: University of Illinois Urbana-Champaign
    • Leading transformations: Manage change: Macquarie University
    • Introduction to Data Science: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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