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    • A B Testing

    A/B Testing Courses Online

    Learn A/B testing to optimize web performance and marketing strategies. Understand statistical methods for experiment analysis.

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    Explore the A/B Testing Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Create an A/B web page marketing test with Google Optimize

      Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Content Development and Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      107 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of California, Davis

      SQL Problem Solving

      Skills you'll gain: Data Quality, A/B Testing, SQL, Data Analysis, Complex Problem Solving, Business Metrics, Analytical Skills, Business Intelligence, Data Integrity, Data Warehousing, Data Manipulation, Databases, Data Transformation

      Intermediate · Course · 1 - 4 Weeks

    • Status: New AI skills
      New AI skills
      G

      Google

      Google UX Design

      Skills you'll gain: Storyboarding, Wireframing, Responsive Web Design, User Experience Design, Design Thinking, User Research, UI/UX Research, Information Architecture, Figma (Design Software), Usability Testing, Professional Networking, User Story, Web Design, Design Reviews, Usability, Presentations, User Experience, Design Research, Ideation, Interviewing Skills

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      90K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      Introduction to Test and Behavior Driven Development

      Skills you'll gain: Test Driven Development (TDD), Gherkin (Scripting Language), Code Coverage, Behavior-Driven Development, Software Testing, Unit Testing, Test Automation, Test Case, Test Data, Integration Testing, Restful API, Microservices

      4.8
      Rating, 4.8 out of 5 stars
      ·
      229 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New AI skills
      New AI skills
      G

      Google

      Google Data Analytics

      Skills you'll gain: Data Storytelling, Data Literacy, Data Visualization, Data Presentation, Data Ethics, Rmarkdown, Interactive Data Visualization, Interviewing Skills, Data Cleansing, Data Validation, Professional Networking, Ggplot2, Tableau Software, Presentations, Spreadsheet Software, Data Analysis, Data Visualization Software, Stakeholder Communications, Dashboard, Sampling (Statistics)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      168K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • I

      IBM

      IBM AI Developer

      Skills you'll gain: Prompt Engineering, HTML and CSS, Software Development Life Cycle, Software Architecture, Large Language Modeling, Unit Testing, Generative AI, Artificial Intelligence, Software Design, ChatGPT, Jupyter, Scrum (Software Development), Software Engineering, Agile Methodology, Bootstrap (Front-End Framework), Web Design, Application Deployment, Automation, Interviewing Skills, Professional Networking

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      69K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • G

      Google

      Foundations of User Experience (UX) Design

      Skills you'll gain: Design Thinking, User Research, User Experience Design, User Centered Design, Usability, Web Content Accessibility Guidelines, Cross Platform Development, Prototyping, Wireframing, Sprint Planning

      4.8
      Rating, 4.8 out of 5 stars
      ·
      73K reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Leeds

      Foundations of Software Testing and Validation

      Skills you'll gain: Test Case, Software Testing, Software Quality Assurance, Quality Assurance, User Acceptance Testing (UAT), Test Planning, Verification And Validation, Acceptance Testing, System Testing, Unit Testing, Functional Testing, Usability Testing, Integration Testing, Performance Testing, Software Development Life Cycle

      4.6
      Rating, 4.6 out of 5 stars
      ·
      348 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yale University

      The Science of Well-Being

      Skills you'll gain: Personal Development, Positive Behavior Support, Goal Setting, Resilience, Self-Awareness, Behavioral Economics, Adaptability, Mental Health, Productivity, Psychology, Social Skills, Mindfulness

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Usability Testing with Hotjar

      Skills you'll gain: Usability Testing, Usability, Test Tools, Interaction Design, Human Computer Interaction, Test Planning, User Research, Web Analytics and SEO

      4.3
      Rating, 4.3 out of 5 stars
      ·
      31 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      D

      Deep Teaching Solutions

      Learning How to Learn: Powerful mental tools to help you master tough subjects

      Skills you'll gain: Learning Strategies, Time Management, Human Learning, Willingness To Learn, Productivity, Growth Mindedness, Mental Concentration, Creativity, Problem Solving, Self-Discipline, Cognitive flexibility, Stress Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      92K reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM AI Engineering

      Skills you'll gain: Prompt Engineering, Large Language Modeling, PyTorch (Machine Learning Library), Supervised Learning, Feature Engineering, Generative AI, Keras (Neural Network Library), Deep Learning, Jupyter, Natural Language Processing, Reinforcement Learning, Unsupervised Learning, Generative AI Agents, Scikit Learn (Machine Learning Library), Image Analysis, Data Manipulation, Tensorflow, Python Programming, Verification And Validation, Artificial Neural Networks

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular a/b testing courses

    • Create an A/B web page marketing test with Google Optimize: Coursera Project Network
    • SQL Problem Solving: University of California, Davis
    • Google UX Design: Google
    • Introduction to Test and Behavior Driven Development: IBM
    • Google Data Analytics: Google
    • IBM AI Developer: IBM
    • Foundations of User Experience (UX) Design: Google
    • Foundations of Software Testing and Validation: University of Leeds
    • The Science of Well-Being: Yale University
    • Usability Testing with Hotjar: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about A B Testing

    A/B testing, also known as split testing, is a method used to compare two versions of a webpage, app, or marketing campaign to determine which one performs better. It involves dividing the audience into two groups and showing each group a different variant (A or B) to analyze user behavior, engagement, and conversion rates. By measuring the impact of changes between the two versions, businesses can make data-driven decisions to optimize their strategies and achieve better outcomes.‎

    To excel in A/B testing, it's beneficial to have a combination of technical and analytical skills. Some key skills to focus on include:

    • Statistical analysis: Understanding statistical concepts and hypothesis testing is essential for drawing meaningful conclusions from A/B test results.
    • Experimental design: Knowledge of experimental design principles helps in designing valid and reliable A/B tests.
    • Data analysis: Proficiency in data analysis using tools like Excel, Python, or R enables you to analyze and interpret test data accurately.
    • Web analytics: Familiarity with web analytics platforms such as Google Analytics allows you to track user behavior and measure key metrics.
    • Critical thinking: The ability to think critically and draw actionable insights from test results is crucial in making informed decisions.
    • Communication skills: Effectively communicating test results and recommendations to stakeholders is important for driving organizational change.‎

    A/B testing skills are valuable in several job roles across industries, including:

    • Conversion Rate Optimization (CRO) Specialist
    • Data Analyst
    • Digital Marketing Analyst
    • UX/UI Designer
    • Product Manager
    • E-commerce Manager
    • Marketing Strategist
    • Growth Hacker
    • Web Analyst
    • Optimization Consultant These roles involve leveraging A/B testing techniques to improve user experiences, optimize marketing campaigns, and drive business growth.‎
    • Analytical mindset: A strong analytical approach and attention to detail are essential for designing effective tests and interpreting results accurately.
    • Curiosity and creativity: A/B testing requires constantly generating hypotheses, exploring different ideas, and seeking innovative solutions.
    • Problem-solving skills: Being able to identify pain points, formulate hypotheses, and find data-driven solutions is crucial in A/B testing.
    • Comfort with data: A comfort level with data analysis and statistical concepts is beneficial for drawing insights and making informed decisions.
    • Collaboration skills: A/B testing often involves working with cross-functional teams, requiring effective communication and collaboration.‎

    Several topics are related to A/B testing that can further enhance your skills and knowledge. Some of these topics include:

    • Experimental design and statistical analysis
    • Multivariate testing
    • User experience (UX) design principles
    • Web analytics and data visualization
    • Customer behavior analysis
    • Conversion rate optimization (CRO) strategies
    • Digital marketing and advertising principles
    • Machine learning and predictive analytics
    • Data-driven decision-making
    • Ethical considerations in A/B testing‎

    Online A/B Testing courses offer a convenient and flexible way to enhance your knowledge or learn new A/B Testing skills. Choose from a wide range of A/B Testing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in A/B Testing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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