In today’s fast-evolving AI landscape, tools like ChatGPT, Microsoft Co-pilot, and Google’s Gemini are redefining how products are strategized, developed, and iterated. GenAI is a game-changer, transforming Product Management by enhancing strategy, market research, and development processes. This powerful ally drives innovation and accelerates time to market like never before.



Empfohlene Erfahrung
Was Sie lernen werden
Utilize GenAI for market research, including PESTEL analysis and competitor profiling.
Leverage GenAI for product strategy artifacts like Product Vision and Business Model Canvas.
Apply GenAI to product development processes, including Features, MVP, and Roadmaps.
Generate Scrum artifacts using GenAI, such as Sprint Goals and User Stories.
Kompetenzen, die Sie erwerben
- Kategorie: Generative AI
- Kategorie: User Story
- Kategorie: Competitive Analysis
- Kategorie: Business Strategy
- Kategorie: Agile Methodology
- Kategorie: Market Research
- Kategorie: Prompt Engineering
- Kategorie: Product Roadmaps
- Kategorie: Microsoft Copilot
- Kategorie: Sprint Planning
- Kategorie: Product Management
- Kategorie: ChatGPT
- Kategorie: Product Strategy
- Kategorie: Product Development
Wichtige Details

Zu Ihrem LinkedIn-Profil hinzufügen
Mai 2025
4 Aufgaben
Erfahren Sie, wie Mitarbeiter führender Unternehmen gefragte Kompetenzen erwerben.

In diesem Kurs gibt es 1 Modul
In this course, you’ll explore the transformative power of Generative AI in product management through practical, real-world applications. Through hands-on experience with tools like ChatGPT, Microsoft Copilot, and Google Gemini, you’ll learn to enhance product strategy, streamline market research, and create high-quality artifacts such as Product Vision Boards, Business Model Canvases, and User Stories. You’ll also apply AI to generate insights, define customer needs, and accelerate innovation—empowering you to drive faster, smarter product decisions across the development lifecycle.
Das ist alles enthalten
20 Videos4 Lektüren4 Aufgaben5 peer reviews2 Diskussionsthemen
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