ChatGPT (and other AI) for Product Management & Innovation

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ChatGPT (and other AI) for Product Management & Innovation

Instructeurs : Vipesh Singla

Inclus avec Coursera Plus

1 module

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

1 module

Obtenez un aperçu d'un sujet et apprenez les principes fondamentaux.

niveau Intermédiaire

Expérience recommandée

5 heures à compléter

Planning flexible

Apprenez à votre propre rythme

Ce que vous apprendrez

Utilize GenAI for market research, including PESTEL analysis and competitor profiling.
Leverage GenAI for product strategy artifacts like Product Vision and Business Model Canvas.
Apply GenAI to product development processes, including Features, MVP, and Roadmaps.
Generate Scrum artifacts using GenAI, such as Sprint Goals and User Stories.

Compétences que vous acquerrez

Catégorie : Generative AI
Catégorie : User Story
Catégorie : Competitive Analysis
Catégorie : Business Strategy
Catégorie : Agile Methodology
Catégorie : Market Research
Catégorie : Prompt Engineering
Catégorie : Product Roadmaps
Catégorie : Microsoft Copilot
Catégorie : Sprint Planning
Catégorie : Product Management
Catégorie : ChatGPT
Catégorie : Product Strategy
Catégorie : Product Development

Détails à connaître

Certificat partageable

Ajouter à votre profil LinkedIn

Récemment mis à jour !

mai 2025

Évaluations

4 devoirs

Enseigné en Anglais

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Il y a un module dans ce cours

In today’s fast-evolving AI landscape, tools like ChatGPT, Microsoft Co-pilot, and Google’s Gemini are redefining how products are strategized, developed, and iterated. GenAI is a game-changer, transforming Product Management by enhancing strategy, market research, and development processes. This powerful ally drives innovation and accelerates time to market like never before.

In this course, you’ll learn how to integrate Generative AI into your product management workflow to boost efficiency, enhance creativity, and streamline the creation of high-quality artifacts. Through practical use cases and hands-on demonstrations, you’ll apply GenAI tools to build and refine key product documents like Product Vision Boards, Business Model Canvases, PESTEL and Porter’s analyses, Competitor Profiles, User Stories, and more—empowering you to drive innovation and deliver customer-centric products faster. This course is designed for professionals across the product management spectrum. Whether you're a Product Manager aiming to sharpen your strategic and market research capabilities with GenAI tools, a Product Owner integrating AI into your development workflow, or a Product Team Leader seeking to boost your team’s productivity and output quality—this course is for you. It's also ideal for VPs and Directors of Product Management who want to empower their teams with GenAI to accelerate innovation and delivery. To get the most out of this course, learners should have a foundational understanding of product management concepts and be comfortable using digital tools. No prior experience with AI or technical programming is required—just curiosity and a willingness to apply new technologies to real-world product challenges. By the end of this course, you'll be able to use GenAI tools to conduct insightful market research, including PESTEL analysis and competitor profiling. You’ll gain hands-on experience in crafting strategic artifacts like Product Vision Boards and Business Model Canvases. Additionally, you’ll learn to streamline product development by generating features, MVPs, and roadmaps, and produce essential Scrum artifacts such as Sprint Goals and User Stories using GenAI.

In this course, you’ll explore the transformative power of Generative AI in product management through practical, real-world applications. Through hands-on experience with tools like ChatGPT, Microsoft Copilot, and Google Gemini, you’ll learn to enhance product strategy, streamline market research, and create high-quality artifacts such as Product Vision Boards, Business Model Canvases, and User Stories. You’ll also apply AI to generate insights, define customer needs, and accelerate innovation—empowering you to drive faster, smarter product decisions across the development lifecycle.

Inclus

20 vidéos4 lectures4 devoirs5 évaluations par les pairs2 sujets de discussion

20 vidéosTotal 107 minutes

Overview of GenAI Tools2 minutesPrévisualiser le module
Goals of the Course and What to Expect3 minutes
Use of GenAI Across Product Management Lifecycle2 minutes
GenAI Artifact Generation Framework5 minutes
GenAI Prompt Generation Template 4 minutes
Generate a Sample GenAI Prompt Using Prompt Generation Template4 minutes
Benefits of Using Prompt Templates4 minutes
Generating PESTEL Analysis Using GenAI5 minutes
Porter’s Five Forces Analysis with GenAI 6 minutes
Competitor Analysis Using GenAI7 minutes
Profiling Market Segments Using GenAI7 minutes
Creating Product Vision Board with GenAI6 minutes
Developing Business Model Canvas Using GenAI6 minutes
Defining Customer Journey Map Using GenAI 7 minutes
Creating a Kano Model Using GenAI 6 minutes
Defining a Sprint Goal Using GenAI5 minutes
Generating Feature with GenAI6 minutes
Generating a List of User Stories with GenAI 6 minutes
Creating a User Story with GenAI6 minutes
Course Wrap Up2 minutes

4 lecturesTotal 20 minutes

Welcome to the Course: Course Overview5 minutes
What is PESTLE Analysis?5 minutes
The Product Vision Board: Vision and Product Strategy5 minutes
ChatGPT for Product Managers: The Ultimate Guide5 minutes

4 devoirsTotal 80 minutes

Prompt Engineering Fundamentals 20 minutes
Use of GenAI in Market Research and Intelligence 20 minutes
Use of GenAI in Product Strategy Definition 20 minutes
Use of GenAI in Product Development 20 minutes

5 évaluations par les pairsTotal 105 minutes

Hands-On-Learning: Prompt Engineering Fundamentals10 minutes
Hands-on-Learning: Use of GenAI in Market Research and Intelligence 10 minutes
Hands-On-Learning: Use of GenAI in Product Strategy Definition 10 minutes
Hands-on-Learning: Use of GenAI in Product Development 15 minutes
Project: GenAI for Product Managers – Build Artifacts for DevLaunch 60 minutes

2 sujets de discussionTotal 10 minutes

Evaluating and Customizing GenAI Prompt Structures for Strategic Analysis 5 minutes
Structuring Strategic Artifacts with GenAI for Product Clarity 5 minutes

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Instructeurs

Vipesh Singla

2 Cours424 apprenants

Offert par

Starweaver

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Étudiant(e) depuis 2020

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