Welcome to "GenAI for Inside Sales: Crafting Effective Outreach." In this course, you’ll unlock the power of Generative AI to elevate your sales game like never before. Whether you're crafting cold emails, nurturing leads, or scaling outreach efforts, you’ll learn how to use tools like ChatGPT, Claude, and IBM Watson to create personalized, high-impact messaging at scale. Through hands-on practice, real-world case studies, and guided exercises, you’ll gain the skills to streamline your sales process, increase engagement, and convert more prospects—all while maintaining a human, authentic touch.



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What you'll learn
Analyze how Generative AI can enhance existing sales outreach processes and identify high-value application areas in the sales cycle.
Create AI-driven personalized outreach campaigns that increase engagement and response rates.
Evaluate the effectiveness of AI-generated sales messaging and implement data-driven optimization strategies.
Design automated AI workflows that maintain personalization while scaling outreach efforts.
Skills you'll gain
- AI Personalization
- Sales Enablement
- Sales Strategy
- Content Performance Analysis
- Marketing Automation
- HubSpot CRM
- Customer Engagement
- ChatGPT
- Business Process Automation
- Workflow Management
- Inside Sales
- Sales Development
- Personalized Service
- Customer Relationship Management (CRM) Software
- Prompt Engineering
- Generative AI Agents
- Campaign Management
- Sales Process
Details to know

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May 2025
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There is 1 module in this course
In this course, you’ll unlock the power of Generative AI to elevate your sales game like never before. Whether you're crafting cold emails, nurturing leads, or scaling outreach efforts, you’ll learn how to use tools like ChatGPT, Claude, and IBM Watson to create personalized, high-impact messaging at scale. Through hands-on practice, real-world case studies, and guided exercises, you’ll gain the skills to streamline your sales process, increase engagement, and convert more prospects—all while maintaining a human, authentic touch.
What's included
11 videos4 readings1 assignment4 peer reviews2 discussion prompts
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