Name: An Introduction to Consumer Neuroscience & Neuromarketing
Brand: Copenhagen Business School
Availability: OnlineOnly
Rating: 4.7 (884 reviews)

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Learner Reviews & Feedback for An Introduction to Consumer Neuroscience & Neuromarketing by Copenhagen Business School

4.7

stars

3,454 ratings

About the Course

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Top reviews

Jun 24, 2020

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

May 13, 2025

The instructor provided valuable insights and explained complicated terms into simple phrases. This course explained neuromarketing so well that it's understandable for an average person interested.

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876 - 882 of 882 Reviews for An Introduction to Consumer Neuroscience & Neuromarketing

By Telmo J P P

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Jun 14, 2018

Very superficial and dry

By Dante F

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Aug 12, 2021

Se pusieron muy en decir como se investigan cosas que uno fuera de una gran universidad no podrá comprobar jamás y creo que no dieron ningún dato conciso que sirva para crecer en lo personal al tomar este curso, en mi opinión qsy