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Learner Reviews & Feedback for Research Methodologies by Queen Mary University of London

4.7
stars
479 ratings

About the Course

This course focuses on research methodologies. In this vein, the focus will be placed on qualitative and quantitative research methodologies, sampling approaches, and primary and secondary data collection. The course begins with a discussion on qualitative research approaches, looking at focus groups, personal interviews, ethnography, case studies and action research. We will also discuss quantitative research methods with a focus on experimental research design and survey methodology. There will be an exploration of the sampling design process and different sampling approaches, including probability and non-probability sampling as well as sample size and non-response issues. We will look at the nature and scope of primary and secondary data, and the importance of measurement. We will look at the role of the Internet in market research as well as non-comparative scaling techniques. The course ends with a discussion on different data collection approaches, with a focus on observation, content analysis, narrative research, phenomenology, and the collection of data using ethnography....

Top reviews

PP

May 3, 2025

I would give 5 stars cause I know that I am the problem. I had difficult understanding some of the discussions. I am more of a multi modal learner but still a remarkable course.

PR

Jun 13, 2025

Apart from this Research project I have achieved an abundant knowledge of in depth market research opportunities and gained a valuable insights in the era of investigations.

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By archana p

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Nov 15, 2023

googd

By Sakshi S

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Jul 16, 2025

good

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Jul 5, 2025

good

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Jul 1, 2025

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Jun 26, 2025

GOOD

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May 28, 2025

GOOD

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May 25, 2025

good

By SUBHASHREE S

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Mar 30, 2025

GOOD

By NARESH S

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Feb 8, 2025

Good

By NELABALLI A

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Nov 25, 2024

good

By Sandra E

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Nov 23, 2024

good

By KIRUTHIC S

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Oct 6, 2024

Good

By Abdulmajeed A M A

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May 10, 2024

Good

By Basma M

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Feb 4, 2024

good

By 2302C 7

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Nov 9, 2023

good

By SHAIK T

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Feb 4, 2023

good

By RASHMI T

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Mar 21, 2025

YES

By CHINMAYEE B

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Mar 21, 2025

yes

By MUSTAPHA C

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Mar 4, 2025

BON

By Kaliprasad S

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Jul 12, 2025

ok

By Ashish B

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Jul 10, 2025

na

By SHIVAM S

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Apr 19, 2025

bh

By Robin G

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Oct 23, 2024

no

By Delos R K M (

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Apr 29, 2025

G

By SHELNA C R

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Oct 6, 2024

H