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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,702 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you’ll explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You’ll also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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By Rakesh G C

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Apr 23, 2025

good

By PEDRO L J P

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Mar 26, 2025

good

By Laiba S

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Mar 22, 2025

Good

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Mar 14, 2025

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By A2_19 A S N

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Oct 21, 2024

nice

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Aug 3, 2024

Nice

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Jul 22, 2024

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May 23, 2024

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Apr 13, 2024

good

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Feb 3, 2024

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By Mohamed E H I T S

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Dec 18, 2023

Good

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Dec 17, 2023

good

By Ploy R

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Oct 16, 2023

good

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Oct 1, 2023

good

By Galo A

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Nov 16, 2022

good

By Mujtaba H

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Jun 10, 2022

well

By عبدالناصر ن م إ ا

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Dec 13, 2024

جيد

By Mohammed A S

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Sep 14, 2024

yes

By Dhairya A

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Jul 8, 2023

grt

By VINIT S

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Mar 26, 2023

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By SUANE G D A O

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May 28, 2025

ok

By IDOWU O

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Apr 26, 2023

ok

By Dechdumrong P

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Sep 24, 2024

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By Ravshanbek M

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May 3, 2024

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