This eight-course program is designed for anyone looking to gain in-demand technical skills to kickstart a career as a marketing analyst or better analyze their business. No experience necessary. 

Developed by marketing analytics experts at Aptly and Meta, and designed to prepare you for jobs that include Marketing Analyst, Marketing Researcher, and more.

You’ll learn basic marketing principles, how data informs marketing decisions, and how you can apply the OSEMN data analysis framework to approach common analytics questions. You’ll learn how to use essential tools like spreadsheets, SQL, and Python to collect, connect, and analyze relevant data. You’ll apply common statistical methods used to segment audiences, evaluate campaign results, optimize the marketing mix and evaluate sales funnels.

Throughout the program, you'll gain proficiency in visualizing data using Tableau and how to use Meta Ads Manager to create campaigns, evaluate results, and run experiments to optimize your campaigns. You'll have the opportunity to apply your new skills in hands-on, industry-specific projects.

The final course prepares you for the Meta Marketing Science Professional Certification exam. Upon successful completion of the program, you'll earn a certificate of completion from Coursera. If you opt to take and pass the Meta Marketing Science Professional Certification exam, you will also earn the Meta Marketing Science Professional Certificate.

Applied Learning Project

Throughout the program, you’ll get to practice your new marketing data analysis skills through hands-on projects, including: 

• Identifying data sources

• Using spreadsheets to clean and filter data

• Using Python to sort and explore data

• Using Tableau to visualize results

• Evaluating advertising effectiveness

• Optimizing the sales funnel

• Optimizing marketing campaigns using Meta Ads Manager 

Your efforts will yield a portfolio that you can showcase to prospective employers or utilize for your own business.