What skills can I learn from CRM courses on Coursera?

Coursera’s CRM courses equip learners with essential skills to manage customer relationships effectively: Techniques for using CRM software to track and analyze customer interactions Strategies for improving customer satisfaction and loyalty Skills in data analysis to understand customer behavior and preferences Best practices for integrating CRM systems into business processes Methods for leveraging CRM data to drive sales and marketing strategies Understanding of privacy and ethical considerations in managing customer data

Can I take free CRM courses on Coursera?

Yes. You can start learning CRM skills on Coursera for free in two ways: Preview the first module of many CRM courses at no cost. This includes video lessons, readings, graded assignments, and Coursera Coach (where available). Start a 7-day free trial for Specializations or Coursera Plus. This gives you full access to all course content across eligible programs within the timeframe of your trial. If you want to keep learning, earn a certificate in CRM skills, or unlock full course access after the preview or trial, you can upgrade or apply for financial aid.

Do I need prior experience in customer service or sales to start learning CRM on Coursera?

CRM courses on Coursera are accessible to learners of all backgrounds: Beginners can learn the basics of CRM concepts and how CRM systems operate. Those with some experience in business or customer service can enhance their skills in specific CRM applications. Advanced professionals might focus on strategic uses of CRM data and advanced system integration.

What certifications and credentials can I earn through CRM courses on Coursera?

By completing CRM courses on Coursera, learners can obtain credentials that may assist in their professional development: Professional certificates that may reflect an understanding of CRM principles and tools Specializations that explore in-depth aspects of CRM technology and its applications in business Certificates that can potentially be recognized by employers in industries that heavily rely on customer relationship management

What career opportunities can potentially be pursued with skills in CRM?

Skills acquired from CRM courses can potentially lead to various roles in many industries, including: CRM Manager , overseeing customer interactions and improving customer experiences Sales Manager , using CRM tools to enhance sales performance and customer insights Marketing Analyst , analyzing CRM data to refine marketing strategies Customer Service Supervisor, enhancing service delivery using CRM systems Business Analyst , optimizing business processes based on CRM data insights

Best CRM Courses & Certificates [2025]

Explore the CRM Course Catalog

Status: Free
Coursera Project Network
Introduction to CRM with HubSpot
Skills you'll gain: HubSpot CRM, Customer Relationship Management, Customer Data Management, Email Marketing, Marketing Materials, Business Software, Sales Development, Customer Communications Management, Sales Pipelines, Dashboard, Data Management, Customer Service, Marketing, Sales Operations, Team Oriented
4.6
Rating, 4.6 out of 5 stars
945 reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free Trial
Salesforce
Sales and CRM Overview
Skills you'll gain: Sales Process, Sales, Salesforce, Customer Relationship Management (CRM) Software, Sales Operations, Customer Relationship Management, Sales Development, B2B Sales, Data Management, Customer Data Management, Databases, Data Cleansing, Business-To-Consumer
4.6
Rating, 4.6 out of 5 stars
1.5K reviews
Beginner · Course · 1 - 4 Weeks
Starweaver
Customer Relationship Management
Skills you'll gain: Customer Relationship Management (CRM) Software, Customer Retention, Loyalty Programs, Customer Analysis, Relationship Management, Customer Success Management, Target Market, Data-Driven Decision-Making, Sales Management, Business Intelligence, Marketing Strategies, Trend Analysis, Performance Measurement, Performance Management, Business Development
4.6
Rating, 4.6 out of 5 stars
226 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Salesforce
Salesforce Sales Operations
Skills you'll gain: Sales Pipelines, Sales Process, Sales Operations, Customer Success Management, Order Management, Sales Management, Salesforce, Dashboard, Sales, Sales Development, Customer Relationship Management (CRM) Software, Lead Generation, Request For Quotation (RFQ), Sales Support, Customer Relationship Management, Sales Enablement, Product Knowledge, B2B Sales, Campaign Management, Data Visualization
Build toward a degree
4.6
Rating, 4.6 out of 5 stars
1.9K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: New
Status: Free Trial
Starweaver
AI-Powered Business Operations
Skills you'll gain: Business Process Modeling, Digital Transformation, Business Process Management, Business Process Improvement, Data Storytelling, Process Design, Business Process Automation, Storytelling, Process Analysis, Business Transformation, Data Presentation, Generative AI, Product Management, ChatGPT, Customer Relationship Management (CRM) Software, Corporate Sustainability, Data Ethics, Product Knowledge, Innovation, Environmental Social And Corporate Governance (ESG)
Intermediate · Specialization · 1 - 4 Weeks
Microsoft
Introduction to Microsoft Dynamics 365
Skills you'll gain: Marketing Automation, Sales Management, Customer Engagement, Customer Relationship Management (CRM) Software, Sales Process, Microsoft 365, Resource Allocation, Microsoft Teams, Sales Operations, Lead Generation, Service Management, Marketing, Customer Data Management, Power BI, Customer Service, Customer Insights, Scheduling
4.5
Rating, 4.5 out of 5 stars
73 reviews
Beginner · Course · 1 - 3 Months

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Status: Free
Coursera Project Network
Introducción a CRM con HubSpot
Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Email Marketing, Customer Relationship Building, Dashboard, Customer Data Management, Customer Acquisition Management, Integrated Marketing Communications, Sales Pipelines
4.7
Rating, 4.7 out of 5 stars
73 reviews
Beginner · Guided Project · Less Than 2 Hours
University of Virginia
Marketing Analytics
Skills you'll gain: Marketing Analytics, Marketing Effectiveness, Marketing, Marketing Strategies, Regression Analysis, Data-Driven Decision-Making, Strategic Marketing, Brand Management, Resource Allocation, Customer Insights, Predictive Analytics, Advertising Campaigns, Statistical Analysis, A/B Testing, Consumer Behaviour, Return On Investment
4.7
Rating, 4.7 out of 5 stars
6.4K reviews
Beginner · Course · 1 - 3 Months
Coursera Instructor Network
B2B and Territory Sales Strategies and Techniques
Skills you'll gain: Sales Territory Management, B2B Sales, Sales Management, Enterprise Sales, Consultative Selling, Sales, Sales Strategy, Sales Training, Market Opportunities, Market Analysis, Sales Operations, Sales Process, Market Research, Competitive Intelligence, Customer Relationship Management, Negotiation
4.6
Rating, 4.6 out of 5 stars
90 reviews
Intermediate · Course · 1 - 4 Weeks
Starweaver
Relationship Management and Business Development
Skills you'll gain: Business Development, Relationship Management, Rapport Building, Professional Networking, Selling Techniques, Communication, Upselling, Target Market, Business Communication, Customer Analysis, Stakeholder Engagement, Customer Retention, Business Strategy, Organizational Development, Market Research, Personalized Service, Active Listening
4.4
Rating, 4.4 out of 5 stars
167 reviews
Intermediate · Course · 1 - 4 Weeks
Coursera Instructor Network
Improving Customer Retention
Skills you'll gain: Customer Retention, Loyalty Programs, Customer Relationship Management, Brand Loyalty, Customer experience improvement, Customer Engagement, Customer Service, Consumer Behaviour, User Feedback, Customer Analysis, Marketing Strategies, Service Improvement, Personalized Service
4.6
Rating, 4.6 out of 5 stars
34 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Columbia University
Construction Management
Skills you'll gain: Project Schedules, Construction Management, Construction Estimating, Project Finance, Cost Estimation, Punch Work, Project Risk Management, Bidding, Building Information Modeling, Scheduling, Cost Control, Environment Health And Safety, Project Closure, Lean Methodologies, Timelines, Real Estate, Finance, Construction, Business Transformation, Innovation
4.7
Rating, 4.7 out of 5 stars
9.3K reviews
Beginner · Specialization · 3 - 6 Months