Becoming a Digital Designer: What You Need to Know

Digital designers combine technology and imagination to create media meant to be viewed on a screen or digital interface. This can include web design, animation, interactive elements, or two-dimensional (2D) or three-dimensional (3D) models. Several different roles fall under the umbrella of digital design, including:

• Web designer

• App designer

• User experience (UX) or user interface (UI) designer

• Interaction designer

• Graphic designer

• Product designer

• Animation designer

Digital design can be considered the next evolution of graphic design. This career takes the same skills and understanding of print design and brings those visions to life with interactivity, three-dimensional modeling, and animation. Whether you’re creating banner ads, movies, or other interactive elements of a webpage or app, you’ll be sharing messages with an audience using modern methods that rely on data to measure your success. Learn more about being a digital designer with this article. 

Digital designer skills

Employers or clients seeking digital designers want professionals who are prepared with a wide range of technical skills. To secure a job as a digital designer, you must be able to demonstrate a mastery of both client relations and today’s most used tools.

Technical skills and common tools for digital design

Set yourself apart as a digital designer by demonstrating that you’ve mastered specific technical skills and software programmes used to create interactive designs. These technical skills require both training and application. You can present a portfolio of your work experience to potential clients and employers to show your skills in areas such as:

• Layout and navigation

• Colour and typography

• Design principles

• Mobile-first design

• Design software

• HTML, CSS, or JQuery

Workplace skills

A strong portfolio can demonstrate an ability to complete tasks and create beautiful designs, but employers and clients also require other skills that budding professionals can include in their resumes. These workplace skills are more difficult to measure, but can make the difference in an effort to secure more work:

• Communication: Digital designers often collaborate with larger teams. Learning to ask direct questions, listen actively, and present your designs to others can make for a better workplace environment.

• Customer service: The most effective digital designers listen carefully to client requests and requirements, deliver professional advice, and accept constructive criticism, all in an effort to delight the client with the finished product. 

• Flexibility and creativity: Digital design is innovative by its very nature. You’ll always be learning new tools, software systems, and new technologies. Learn to see yourself as a lifelong learner, and plan on discovering new ways of working whenever possible.

What is the salary of a digital designer in India?

Although many factors can impact your earning potential, the median total pay, which includes base salaries plus additional forms of compensation like profit sharing and bonuses, is ₹8,80,000 [1].

Digital designer education 

On your path to landing a job as a digital designer, you can benefit from programmes, certifications, and diplomas to help further your education. 

Take a digital design course or enrol in degree programmes

Breaking into a creative field often requires a strong portfolio of work demonstrating success, and you could gain such experience through the right degree programme. Whilst a degree isn't always necessary to become a digital designer, earning an advanced diploma or degree in a design-related field could open up new job opportunities. Some of the offerings you’ll find in digital design courses include:

• Diploma-level courses

• Advanced Diploma in Graphic Design

• Undergraduate Integrated Diploma in Graphic and Digital Design

• Diploma in 2D Animation

• Certificate-level courses

• Certificate in Graphic Design

• 3D Graphic Design

• Certificate course in 3D Modeling and Animation

• Bachelor’s level courses

• BDes in Graphic Design

• BSc in Graphic Design

• BVA in Graphic Design

• Master's level courses

• MDes in Graphic Design

• MA in Graphic Design

• MSc in Animation

Entrance exam courses

To enroll in a design course, you may need one or more of the following entrance exams. Each school you apply to may have different requirements, so be sure to check which exams you need.

• NID entrance exam

• AIEE

• Indian Institute of Art and Design (IIAD) entrance exam

• Pearl Academy entrance exam

• The Design Village (TDV) entrance exam

Freelance opportunities vs. full-time employment

Digital designers have a wide variety of work opportunities, including UI design, photography, and more. The question for many is whether it’s better to land a job with a specific company or work as a freelancer. Let’s look at some details about freelancing:

Build in-demand skills for a career as a digital designer on Coursera

Build job-ready digital design skills for your resume and portfolio with a course from a top company or university on Coursera. Depending on what area of digital design interests you, consider the Google UX Design Professional Certificate. When completed, you can begin applying for a position as a digital designer. 

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